6 Ways to Increase Beer Sales in your Bar
“Beer is proof that God loves us and wants us to be happy”
Benjamin Franklin
Show beer drinkers you’ve got their back: put exciting beer-focused promotions and events on tap. Along the way, you’ll increase beer sales, and give beer lovers a reason to come back for more.
#1)
Increase Beer Sales by Appealing to All Customers (A Tale of 3 Beer Drinkers)
The first step to increase beer sales? Get to know 3 types of beer consumers, then use the next 4 steps to win over their beer-drinking hearts.
The Craft Guru: Rohit, 35
Rohit and his crew (mainly millennials) meet at bars to sip and discuss the latest, greatest beers. The only thing Rohit loves more than drinking beer? Posting about it on social media.
Craft beer drinkers know their stuff. To increase beer sales among the craft crowd, study up on the latest 2018 beer trends then plan your beer list accordingly.
The Casual Sipper: Shreya, 28
Shreya enjoys trying new beers — both craft and domestic.
Make Shreya feel welcome with promos and events that introduce her to new styles and brands of beer (and increase beer sales at your bar).
The Domestic Diehard: Rajat, 56
Rajat has no interest in fancy sour beers and hoppy Pale Ales. Instead he’ll have a Kingfisher, thank you very much.
#2)
Build the Best Beer List and Price it Right
Craft an irresistible beer list. From crafts to domestics , cans to bottles, pitchers to drought pours, the best strategy is to offer a little bit of everything.
Avoid Comparisons
Never list your beers in order from least to most expensive. This invites price comparisons (which definitely will not increase beer sales).
Keep it Fresh
Rotate your beer menu at least quarterly. Craft beer fans look for more frequent updates even weekly. Plus, rotating in a new beer gives you a reason to post on social media.
#3)
Launch Events That Increase Beer Sales
Bring in the crowds with these beer-focused event.
Beer Release Party: Make an event out of the seasonal brew — like an beer event in the summer with some exciting offers and many more such events.
Beer 101 Flight Night: Invite beer newbies to try out different beer styles with an “intro to craft beer” flight. Provide descriptions, history facts, and tasting notes for each beer.
Pimp My Pint: You could host a popular “Paint n’ Sip” party at your bar. But a Pimp My Pint night is much more on-brand. Attendees walk away with a decorated pint glass. You increase beer sales, because everyone needs creative “juices” while working.
#4)
Glue your customers to their Chairs (no, not Fevicol)
This is the most important one.
Give them something to stay for
The revenue of a Bar/Pub directly depends on for how much time your regular Boozers stay and how many times they repeat their drinks.
Put a Performer or a live band on the stage. Have some smooth Jazz, Soft Sufi or Bollywood band in the room. And see how it glues your Boozers.
Make them feel fresh each time
Maintaining the variety in artists and the music they play is hard, so you will need someone to manage your whole calendar. Someone professional.
Now even your regulars will feel fresh every time they come.
Visit https://starclinch.com/ and see the vast catalogs and quench your thirst for variety. Or to start with check Six Undercover band out on https://starclinch.com/six-undercover
#5)
Market to Beer Lovers
Smart Promotions to Increase Beer Sales. After you’ve created an awesome beer list and managed an amazing performer, promote ‘em!
Social Media for Beer Lovers
Everyone is on Facebook, but beer drinkers have their own social networks.
Connect with Food/Drink Bloggers in your region and promote the events through them.
#6)
Be head of the Glass
You wouldn’t serve a martini in a tumbler. There are rules for beer glassware, too. Impress your guests and increase beer sales by investing in the right glasses.
Beer lovers prefer the trendy TeKu glass. Invented by an Italian “sensory analyst” to enhance every sip.
You can try the other beer glass trends too like the Hopside Down Glass or a Monaco Glass
If you can increase beer sales, you’ll raise the bar on your overall profitability. Put these 6 steps into play at your bar today. Then say cheers to brewing up more business — one pint at a time!
References-
http://www.buzztime.com/business/blog/5-ways-increase-beer-sales/
