7 Steps to Increase Awareness of your Restaurant/Bars
Building brand awareness is essential for any kind of business but it’s critical for yours. Imagine if you were to give out free food or drink and have world renowned performers, you’d expect a huge crowd wouldn’t you? But how do you expect people to hear about this unless you get this information to them. There are so many ways to increase awareness, but here are 9 that will definitely help
1. Take to social media
Social media may be the most efficient, cheap and fastest way of increasing awareness. Sites like Facebook, Twitter and Instagram offer companies a great free-of-charge platform to promote themselves by building their brand and audience.
It is important that your posts are relevant, interesting or fun, interactive and regular. According to research carried out by Hootsuite, Starbucks is the best performing brand on social media, check out their activity and see why.
Stream live the events, trivia games, announcements or anything worth watching.
2. Word of Mouth
Word of mouth for your business can be spread by both customers and staff. Word of mouth is priceless across all businesses but especially for your bar/restaurant.
As the face of your business, your staff should be used as much as possible. Get them to post to relevant social media channels. Take an example, if you have 20 staff members, each with 500 friends on Facebook/Twitter/Instagram; that gives you a potential reach of 10,000 people. Take advantage of it.
3. Build Visual Awareness
Visual representation has been proven to positively influence customers and remain in their memories. Some restaurants use a mascot, a logo or a tag line, however these don’t work across the board so figure out what suits your business. Signage, color schemes, uniforms, style and consistent methods of customer interaction can embed brand awareness in the minds of the public.
4. Host an Event
Holding a live event is a great way to get the attention of clients and prospects. Holding a live event opens up opportunities to meet with potential customers and offers the opportunity for them to experience the look, feel and personality of your brand. Put up awesome artists and thrilling performances over your venue, and promote and advertise it as best as you can.
5. Remind the Public
Advertising constantly is important to stay in the mind of the customer. Remind the customer of the most important aspects to help the customer choose you over a competitor. Location, menu, price and opening hours are the most important here. Door-to-door flyers, direct mail, local radio stations and local newspapers are good ways to build awareness.
But you will need something to advertise about, Bang the drums about the event, a competition, a trivia game or the new wine launch or any other interesting thing.
6. Sponsor something
Sponsorship of an event or product is a solid and proven way to reach a target audience and increase brand awareness. Sponsoring a product, team or event that is relevant to your message and your target market comes with limitless opportunities to increase awareness. An event can entitle your company to exclusive face-to-face time with attendees as well as open branding opportunities.
7. Restaurant Menu Design
Your menu design can bring new guests or make that your new guest to become regular. Traffic can increase by 20% if your menu is professional. The menu is the central part of restaurant marketing. To be successful, ensure to promote your menu and the food on you are offering, if this all looks good and the quality of the food lives up then you have a winner.
Keep in mind what unique you are offering and make it into a brand. It can be a particular Wine, a Dish, a theme, variety of Artists performing. Make your restaurant “the Home of” that and you will see how the magic turns.
References-
http://www.buzztime.com/business/blog/50-bar-restaurant-promotion-ideas/
