8 Brilliant Hacks to Attract Corporate Guests to your Restaurant

Sandeep Solanki
StarClinch NightLife
4 min readJun 5, 2018

Just as casual-dining restaurants try their best to attract families who go out to eat, fine-dining restaurants tend to rely on attracting corporate people. There are lot many reasons that many fine-dining establishments need corporate business to survive.

# Corporate diners are more likely able to meet their expenses.
# They usually invite other guests. They are more likely to dine in large groups.
# Corporate guests make great repeat guests in your restaurant. If they meet their expectations, they know they have found a go-to business when looking to impress associates or just get away from the office.
# They are seasoned diners; people who more frequently order wine, meat or dessert.

So corporate guests are the type of people many restaurant want to fill their dining room with.
So let us guide you through tactics a typical restaurant can use to attract such customers. Because corporate guests don’t find good restaurants on accident. Restaurants will have to work to attract corporate business.

Facilitate the Venue-
The first step of course is having the facilities to support large groups. This can come in the form of a closed-off dining room or an area of a main dining room that can be easily partitioned off.

a Proper Corporate Venue

Be able to host Large Parties-
It’s equally important to be able to handle large parties or groups effectively because that is what having big corporate companies as your customer means. The best teacher with large parties is experience.
All it will require is having an organized system of communication and competent people in place to execute it.

Let them have some change-
Bring a change in the dress code for the Party or event. Make them wear something casual.
If weather and venue permit, schedule part of the event outdoors or somewhere away from their cubicles. Skip the standard meeting sandwich platter and offer an assortment of foods.

Host some Corporate Event (The Most Important!! )-
Word-of-mouth can spread quickly when a restaurant can capably execute large groups or presentation dinners but it will turn wildfire in case of a Thrilling Event.
Turning one of your Weekend or Slow Nights Corporate Night is just the thing that will boost your corporate connections.

Corporate Night-
Bang the drum in front of all the corporate companies for the night they will look forward to weeks before. Give them something they can’t get anywhere else. Give them an escape from their corporate lives.
Here are few well-tested options-

A Corporate Comedian-
A comedy night will do the trick. A good comedian experienced in handling a discreet corporate crowd.
You can easily choose good ones from StarClinch’s long list.
Ask the comedian to present some content based on Corporate life, I’m sure there can be many jokes. Give them a peace that hurts their jaws.
Check these out: Zakir Khan (https://starclinch.com/zakir-khan)
Atul Khatri (https://starclinch.com/atul-khatri)
Abhijit Ganguly (https://starclinch.com/abhijit-ganguly)
Kanan Gill (https://starclinch.com/kanan-gill)
Aakash Gupta (https://starclinch.com/aakash-gupta)

Atul Khatri (comedian) performing

Karaoke Night-
This might sound risky to some because it might get boring for Business people but with right instrumentalist on the stage there is no chance of that happening. Encourage them to come on stage in group or solo with right light music behind.
Instrumentalist StarClinch provides have high experience especially in Karaoke nights. Rest your ladies will take care of.

Think Out Of the Cubicle-
Work on some brilliant activity that they have never experienced.
They can be like Antakshari, Dumb Charades, Room Escape Games, Laser Tag, Scavenger Hunt etc. A engaging and interactive fun activity is the key to any kind of corporate gathering.

Now who wouldn't want to do this

Now apply these hacks in your Restaurant or Bar as soon as possible and see the result yourself. The trick to be at top is to give your customers a variety of nights. Each of the day of the week should be entirely different and targeted to a particular crowd.
All the best with your first Corporate Night, you are good to go!

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