Mike Tyson is Getting a YouTube Series
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YouTube unveils YouTube TV, a $35/month cable-replacement skinny bundle. It’s their version of Sling or DirectTV Now. Not to nay-say a first cut but this just isn’t the answer, people.
AdAge looks at efforts to rethink linear television advertising. Companies like TrueX, now owned by Fox, are creating interactive ads that could mean fewer interruptions and better engagement. They’ll also be charging higher rates, which is interesting (aspirational?), considering the already-wide disparity between internet and television ad pricing.
73% of voters oppose efforts to eliminate public-television funding. And to get a sense of how long this argument has been running, you can watch Mister Rogers defending public television to the U.S. Senate in 1969.
The founder of Cheddar talks about post cable networks (PCNs). His bet is that demand for “ambient” content will persist and eventually traditional cable networks will remake themselves for younger audiences. “Ambient” is the best euphemism we’ve ever heard for “crippling need for background noise.”
Walt Mossberg of Recode recaps the state of TV technology. He thinks it’s improving but not fast enough. Word.
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