EP19: ItzCash journey, Mindfulness & GetVantage {Bhavik Vasa, Co-founder & CEO of GetVantage}

Varun Vummidi
Stars and Startups
Published in
2 min readJul 6, 2020

On EP19 episode I chat with Bhavik Vasa , he’s the Ex — Chief Growth officer at ItzCash and managed the business after the acquisition by EBIX. He was instrumental in the ItzCash journey to acquisition. Bhavik & I discuss his journey, the acquisition, mindfulness & his latest venture GetVantage.

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Prior to ItzCash Bhavik was a founding member of Radical Payments and ISTS Worldwide, a US based bespoke technology solutions ventures across financial services, retail and mobile payments.

Bhavik’s latest foray, GetVantage disburses capital through a commercial credit card, which allows the fintech to keep track of the borrower, and ensure that spends are made only towards the main cause of the borrowing. This is a source of alternate capital that seems to be the trend of lenders being enablers by participating in Revenue outcomes than as a fixed interest rate, like a bank would.

Globally, alternative funding models have gained significant traction with firms like Clearbanc, Uncapped, and RevUp Capital leading the way to reshaping how digital-first businesses are raising capital. GetVantage, similarly is a revenue-based financing platform, provides marketing and growth capital of Rs 20 lakh to Rs 2 crore to emerging businesses without equity dilution or any interest. Instead, the startup charges a flat fee and disburses loans in less than two weeks.

Bhavik is accessible on Twitter & LinkedIn, they’re hiring!

Stay Safe

- V (@varunvummidi)

Timeline:

02:25: — Black tees & lower # of decisions

05:50 — Early career

10:35 — Founding team to founder

12:50 — ItzCash

14:45 — Business of ItzCash

17:00 — What was the Network?

18:41 — Phygital profitability

21:50 — India , depth over wide : “ inch deep & mile wide market”

23:28 — Sponsoring the IPL

27:30 — Moving on from ItzCash/EBIX

29:10 — Mindfulness

38:55 — GetVantage

44:53 — What businesses are a good fit for alternate funding?

49:55 — How do you price GetVantage

52:33 — No Equity taken in those businesses

54:35 — Hiring

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Varun Vummidi
Stars and Startups

Startups, Fintech, Banker, R.J., M.C., MBA, Traveler, Adventurer, Foodie, Beer Connoisseur, Poor Jokes…