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How to Come up With the Brand Story?
Inspired by the book, Story Brand, by Donald Miller
We all know why you’re building the business you’re building — to solve a particular problem that your audience has, right?
But what made you solve this problem? Why does it matter to you?
Well, if you ask me, that’s exactly the question that your Brand Story should be answering.
And in today’s article, I’d like to share what I think makes the brand story captivating and how it can help your company stand out.
Let’s dive right in!
Why Do You Need a Great Brand Story in the First Place?
Well, to answer this question, let’s take a look at the digital lives that we have created for ourselves— literally everyone on any social media platform is driven by the personal connections they make online.
People’s main intention nowadays is to build relationships and network with different brands they like and align with.
That’s why the brand storytelling is so crucial — it helps your business evoke emotions and connect with your audience on a human level to establish a long-lasting relationship.
