Interview Round #2

Performed interviews at target retailers. We built a mock catalogue and gauged willingness to pay and other insights. I chose Pier 1. I was able to interview 5 people. See Excel.

Interview Insights: The table, glass wall art and candle holders were on aggregate the favorite items. Average WTP price: 89, 93, 45. Most important factors: Price, Quality and Design. See excell for more detail.

Subjective data: 1. Location is important. Selling driftwood type products may be more successful if done in coastal cities 2. Depending on the product some customers might be willing to buy online. But most want to feel the quality 3. There is a factor of brand awareness that needs to be met

Challenges: We need to destil our catalogue to get better data. We need to collect a lot of data and we need to figure out our distribution channels.