The 5 Commandments of New User Onboarding

Alex Mitchell
Jul 30, 2015 · 6 min read
These are your new users. Build them into your power users.

Sorry to interrupt, but if you love onboarding, you’ll love Building Digital Products, my book on Product Management.

Grab your copy here: Building Digital Products

Onboarding is the most ignored part of web and mobile app development.

Typically, the conversation goes like this:

80–90% of downloaded apps get used once and then get deleted.

1. Set a goal for your user’s behavior

When you’re thinking about your onboarding experience, start with the end in mind.

What does your super user look like?

2. Remind users how much better things will be with your product

Great, you’ve identified what an ideal user looks like after completing your onboarding experience. But, how can you make sure they make it through all of your carefully planned onboarding steps without leaving your site or app?

The answer is constant and compelling reminders of how much better their life will be with your product.

You know the power that your product has to simplify their lives, increase their productivity, or improve their morale, but new users don’t.

Need an example?

If you’re trying to get someone to connect to Facebook, let them know that you’re using their shared location and interests to personalize your product especially for them and that this information will help them find interesting content three times faster in the future.

3. Show the “Emerald City”

At every step of your onboarding flow, you are fighting an epic battle to maintain your users’ attention.

Show the Emerald City
www.themodernproductmanager.com

4. Use social proof

What benefits does a power user experience from your product?

Use Social Proof

5. Land a user softly in your product

So you built a killer onboarding flow with an ideal user in mind, you told users how much better their lives will be with your product, you leveraged social proof, and showed the Emerald City in the distance, that’s enough — right?

What does your landing look like?

Don’t Ignore Onboarding

Onboarding is incredibly important and immensely valuable for your web or mobile app. With a few simple steps, you can turn significantly more of your new users into power users.

Need Help Preparing for a Product Manager Interview?

I’ve interviewed over 50 Product Managers and can help you prepare for your interview. I can help prepare you for interviews with any company size and industry.

Check out Alex’s Book: Building Digital Products

Amazon: https://www.amazon.com/Building-Digital-Products-Ultimate-Handbook/dp/1522824936

Frontiers

Stories from the startup journey around the world.

Alex Mitchell

Written by

Product @Kinsured | 5x Product Leader/Founder | Blog: medium.com/@Amitch5903 | Author: @producthandbook @disruptbook | Newsletter: bit.ly/MPMnewsletter

Frontiers

Frontiers

Stories from the startup journey around the world.

Alex Mitchell

Written by

Product @Kinsured | 5x Product Leader/Founder | Blog: medium.com/@Amitch5903 | Author: @producthandbook @disruptbook | Newsletter: bit.ly/MPMnewsletter

Frontiers

Frontiers

Stories from the startup journey around the world.

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