The Importance of Celebrating Launches and Team Milestones
Recently, my team launched the website builder that we’ve been working on for over 2 years in the US, UK, and Canada. It was an amazing accomplishment for the team, which by the end, had grown to almost everyone in our organization.
In order to pull off a successful launch, you need not only exceptional developers and quality engineers, but also very strong merchandising, marketing/PR, analytics, and email support.
Defining Launch
Before I worked in product, “launch” was a very binary concept. You went from not live to 100% live overnight. It was as if a master switch was flipped and the journey of product development was over.
Today, I know that the true reality of launching is much different. There are gradations of exposure. You may launch in one locale or across locales. You often use alpha and beta test populations and there…
