4 Innovative Trends that Start Up Business Owners Should Do in 2018

In a society that continuously responds to modernization, it’s feasible that a company can hold a greater market share and generate additional profits, if innovative practices are correctly applied via startup businesses.

Innovation within a company is identified by its employees and the demands via consumers. Thus, it can be deemed that innovation cultivates from the people whom the infrastructure houses and serves.

In a society that continuously responds to modernization, it’s feasible that a company can hold a greater market share and generate additional profits, if innovative practices are correctly applied via startup businesses.

Below are 4 Innovative Trends that Start Up Business Owners Should Do:

1. Adoption of Agile Marketing

A good metaphor is that marketing is synonymous to fishing and essentially there are 2 ways to fish.

1 is by fishing form a fishing hole.

The specimen does want what the fisherman has, but the only downside is that fish doesn’t know he’s there.

Quite similarly with start-ups, a website is launched, a social media presence is created, and maybe 1 or 2 other marketing initiatives are in the works, but the expectation is that customers will come to the business. Quite similarly to the fish, this only works if consumers know something is there.

The 2nd approach is by fishing from a boat.

By utilizing a vehicle of transportation, this allows for the fishermen to go place to place testing what areas are best. Even though this requires a stronger level of effort, the methodology may prove more effective.

When an organization adopts agile marketing, this means that they’re willing to trial differentiating marketing methods. This allows more leeway for innovation, because the business is in a phase of research and development (R &D) and is susceptible to organizational growth and new marketing strategy adoption.

A common example is with T-Shirt businesses. As many screen printing and drop shopping companies are advertised, it’s quite seamless for an individual to launch a clothing line in a matter of days. Although, when entering into a multi-billion-dollar industry, it’s almost a given that marketing is vital.

Many businesses will unveil an eCommerce website, lead a few campaigns via social media, and optimistically wait for consumers. Hence, if the business owner were to hone in on additional ways to market the business by going to the consumers, sales could be expedited.

A few ideas are:

- Offering the shirts on sites where other similar items are sold, i.e. cross promotion, such as if the shirts are motorcycle themed, presenting them on a site that sells motorcycle gear, or even parts could be an approach.

- Going into stores that only have 1 or 2 locations, where a lot of inventory isn’t initially required, and offering to test it out in their location(s).

- Giving shirts out for FREE to those with a large audience such as upcoming artists or athletes, and allowing them to promote it.

- Contingent on the nature of the shirts, selling them at events such as concerts, sports games, conferences, or even expos.

2. Develop an Internal Culture of Creativity

Building a culture of innovation, starts with what the business does internally. The people that work for an organization are the underlying foundation of how a business’s mission and services are carried out, and thus these resources should be valued.

Even as individuals are delegated to certain tasks, allowing opportunities for them to provide ways to get things done better, faster, and cheaper is extremely important.

Many of these individuals are subject matter experts (SME) and possess the legacy knowledge on how the organization could mature in a certain realm.

- Once employees are trained and have proven their abilities, giving them autonomy, can alleviate the pressures of feeling like they’re being micro managed and promotes growth.

- Reducing levels of bureaucracy provides an added understanding that the business cares more about planned execution as opposed to strict orders.

- Hosting collaborative, brainstorming, and open discussions around continual improvement, problem remediation, and key performance indicators (KPI) execution are all ways to provide more insight into how a company can grow.

3. Organizational Training — Executives Included

A worker attending training within their role is sometimes optional because everyone’s career path is self-governed. Although, if any resource is serving in a position under your brand, it’s imperative to ensure that they’re not only qualified, but are able to make new contributions over time.

- Provide mandatory training for all staff at the executive, team, and individual contributor level to allow these individuals to learn new trends and best practices.

- Team strengthening workshops provides transparency for a current team dynamic, and what doesn’t work that could potentially hinder growth operationally.

- Train staff on how to be innovative so there’s a clear understanding of the company vision towards being more lean, streamlined, and forward thinking.

4. Personal Life Integration

It’s rare when a company will encourage an individual to mix business and pleasure, but how many businesses know who an individual is outside of the normal 8–5?

There are colorful, vibrant, eclectic, and lively people, whom an organization will sometimes never know, but should because these people possess external knowledge and skill sets which could be useful in a workforce setting.

- Encourage workers to share what they’ve researched even if it’s not applicable to their role, because it can be archived for later usage to help someone else in theirs.

- Promoting employees to take paid time off (PTO) and travel, gives them a broader exposure to people, culture, and change which dovetails into having cultured employees & supports diversity and inclusion.

- Understanding whom staff network with and how they do it, sometimes can give an organization access to additional resources whom can service the business.

  • Support entrepreneurship endeavors that aren’t a conflict of interest, because some these workers have mastered certain logistics of business which can be contributed.
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