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Let’s shake hands on a deal.
I’ll number the main ideas with headers (big and bold text).
I know it’s a long article and time is limited. I’ll make the main ideas of each point in the list quoted. You’ll see it stand out from normal text.
If you’re in a hurry, skim through the list points, see what stands out for you and spend time on that.
Deal?
On a global scale, we’re drowning in information — and every day it gets “worse”.
Everything out there, it seems, is fighting for our attention coins.
Let me define that term.
Attention Coins
/əˈtɛnʃən kɔɪnz/
Meaning: A way to metaphorically quantify a person’s limited attention span.
Every second, products fight to get as much of our attention coins as possible. An advert that we overlook in a feed takes very little of our attention coins. If we are to scroll back to have a double look, that moves our attention-coin spend from “very low” to “low”.
Attention coins cost. The bigger an advert banner is, the more it will cost — but the more of a chance it will have for our attention coins.
