[Case Study] Thinking Beyond Blogs For Your Marketing Strategy

Felix Josemon
2 min readAug 26, 2018

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Success story of Web2Desk by Appmaker.xyz

Content marketing, is the go-to solution, for any company looking to generate more leads and building a brand.

We(Appmaker.xyz) too considered this option but found it unfeasible.

  • Firstly, there are already many authority contents in our domain. Competing with them is unpractical. And if at all we manage to do that, it would take at least one year (most optimistic estimate) to start ranking well on search.
  • Secondly, we are an all tech team. Creating this blog would take away a lot of our time.

We did more thinking. Around this same time, we were also working on a side project, building a tool to convert any website into a desktop application. And then the idea struck! Why don’t we use this tool to build our brand? And thus Web2Desk was born!

This solution was so well fitting our small tech team! It doubled our website traffic, increased our Alexa ranking by 850k and won us backlinks from big-time websites like Lifehacker and Product Hunt and other authority blogs from across the world. And all of this within a span of 30 days, with two days work effort!

Alexa rank of Appmaker.xyz 30 days after Web2Desk launch( See green: Increased them by 850k+)

Alexa rank denotes website’s popularity.

How did we do it?

Read full case study here

Appmaker.xyz is a tool for WordPress/WooCommerce store owners to convert their websites to Native Mobile apps in just 5 minutes for a small monthly fee. Our clients range from E-commerce store owners, Agencies, Freelancers and even mobile app developers! Enrol to 15-day free trial using this link!

Btw I handle growth and product at Appmaker.xyz; Reach me at felix[at]appmaker.xyz

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Felix Josemon

Google Scholar, Digital Entrepreneur, Building Products, Creating Opportunities for Growth & Excellence felix.bio.link