From Bribing to Delighting: How a Referral Program Nearly Damaged Our Brand

Sandra Lewis
Nov 18, 2016 · 7 min read

Fail #1: More leads. But not good ones.

Fail #2: Turning affiliates into angry adversaries

Fail #3 (Or, the One that Turned It All Around): Insulting happy, longtime customers

From Bribing to Delighting: Our new approach to promoting referrals

#1. One size does not fit all when it comes to referral programs.

#2. The best referral partners aren’t motivated by monetary rewards.

#3. The best referral partners know when NOT to make referrals.

You know, Sandra, I was going to refer someone I know to Worldwide101, but then I really thought about it, and I realized this person will be trouble for your team. I don’t want that — our good working relationship means too much to me.


Startup Grind

The life, work, and tactics of entrepreneurs around the world. Welcoming submissions on technology trends, product design, growth strategies, and venture investing. Learn more about how you can get involved at startupgrind.com.

Sandra Lewis

Written by

Founder & CEO of https://boldly.com/

Startup Grind

The life, work, and tactics of entrepreneurs around the world. Welcoming submissions on technology trends, product design, growth strategies, and venture investing. Learn more about how you can get involved at startupgrind.com.