How To Get More Personal With Your Users As A Tech Company: The “Tailored Web Design” Concept

Credits: Katerina Limpitsouni from Undraw.co

Reducing the number of users who unsubscribe?

Therefore decreasing lost revenue? Yes please.

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Yesterday’s article was about traditional marketing lessons and how they should be mere guidelines.

Some Rules Don’t Apply To SaaS Companies

For those who haven’t read it, here’s the main idea roughly speaking:

Traditional marketing rules tell us that the homepage should “convert” — that doesn’t apply all the time to SaaS products. When I’m coming back to your website to unsubscribe, is there anything that will remind me of the added value? Or is it just the story I’ve heard at the beginning which I’ve definitely forgotten?

This morning I had this idea which still needs to be explored but I’ll list it here.

We don’t have tailored ways to tackle both new visitors and recurring visitors for our websites.