How to SQUISH IT on ProductHunt

Product Hunt (PH hereafter) has become the de facto source for new and upcoming technology products.

Tristan Pollock
Startup Grind
Published in
6 min readApr 16, 2017

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If you get featured on the homepage, the next 24 hours could be glorious:

  • Thousands of site hits, a boost in customers
  • MOAR revenue
  • Massive brand awareness among target audience

Or, it could be an utter failure. You might get low conversion rates to your site, ghosted from the PH featured page and buried under your competitors.

You choose.

How exactly to WIN at Product Hunt

I’ve helped companies like Indemand and Arka gain over 1,000 upvotes in less than 24 hours, which — with high conversion from PH to landing page — led to hundreds of new customers and thousands of revenue dollars in just a few days.

Don’t worry, it’s a repeatable process. Here’s the step-by-step recipe for how to gain traffic and conversions from Product Hunt.

#1 — Gather the important information

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Tristan Pollock
Startup Grind

Movement Builder ||| Founding Partner @CoolClimateFund ||| Alum @500GlobalVC @Google @TheEdenDAO @Terradotdo #ODCT