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Stories, tips, and learnings from and for startups around the world. Welcoming submissions re: startup education, tech trends, product, design, hiring, growth, investing, and more. Interested in submitting? Visit our submission form here: https://airtable.com/shrShpeN89HrzCzOB

How Typography Impacts Your Business Outlook — A Primer

7 min readJul 22, 2018

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Online Businesses

Designers

But where does the term typography, fit into this whole dynamic?

This write up aims at informing businesses and startups about how typography is a game changer when it comes to first or last impression.

Note: All images included in this piece are my own design. They serve the purpose of explaining a particular concept in each section.

1.0 Minimize The Number of Font-Families Being Used

Fig 1: Using more than 3 fonts can give the impression of an unprofessional website

2.0 What Audience Are You Trying To Reach?

Fig 2a: Font-Family: AR Carter
Fig 2b: We need to design content for different age groups, both young and old.

Terminologies

3.0 Complement Your Selected Font-families, Smartly

Fig 3a: Heading Font — Montserrat & Paragraph Font — Merriweather
Fig 3b: Heading Font — Fjalla One & Paragraph Font — Noto Sans

4.0 Stick With One Typeface, Attain Mastery Before Moving On

Fig 4: Various font weights of the Roboto Typeface

5.0 Pay Attention to Contextual Sizing of Text

Fig 5: Scaled sizes (factor = 1.33) of text in Roboto Font

However, there are a number of factors that should be considered when applying the sizes on the text:

6.0 Avoid Using Fonts With Cursive/Handwritten Scripts

Fig 6: Hard or easy to read?

7.0 Create a Design Guideline for Your Typography

Fig 7: Typography Guideline Created Using Figma

Conclusion

Useful Resources

Works Cited:

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Startup Grind
Startup Grind

Published in Startup Grind

Stories, tips, and learnings from and for startups around the world. Welcoming submissions re: startup education, tech trends, product, design, hiring, growth, investing, and more. Interested in submitting? Visit our submission form here: https://airtable.com/shrShpeN89HrzCzOB

Hamza Mahmood
Hamza Mahmood

Written by Hamza Mahmood

Business Solutions @Voiant. Solving problems for humanity through design. I sometimes write for Startup Grind and UX Collective. Twitter: @mahmooyo

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