How We United 200 Startups this Holiday Season & How You Could, Too

Part 1. How “Noel de la French Tech” Was Born

All startups would join their forces to spread a common message: we’re near you, we’re building great stuff, come and say hi!

The first version of our website was launched only 10 days after we came up with the idea. Thank you Strikingly!

First version of Noël de la French Tech back in 2014 ‘For Christmas, be clever: make gifts from French startups”

From the very start, it was a success:

  • Startups were very excited to collaborate on a project all together, share tips and tricks and be part of something bigger than themselves.
  • Journalists got excited early on as well as a new angle on the traditional Christmas segment emerged. Entrepreneurship, innovation, original gift ideas, national pride, collaboration. It was the perfect story & it clicked right away.
  • And the public as well! 250K unique visitors that were spending an average of 7 minutes on the website. People were sharing and loving… and buying great gifts from French startups!

Part 2. How to Build Your Own Movement

“Noël de la French Tech” has been (and still is) an amazing experience for us & I want to give you the tools to replicate it wherever you are — hopefully saving you tons of time.

Choose a celebration, gather a pool of local startups, leverage your forces to reach a maximum number of people & create a bridge between startups and the general public in your community.

It doesn’t have to be for Christmas: our friends from Spain are preparing something for the Three Wise Men Day, which is when people make gifts in their country. It doesn’t have to be national. It has to be startups, linked to a community, and around a celebration.

You’re convinced and ready to start your own Startups Celebrate event?

I’ve compiled everything you need to know based on our 3-year experience with Noël de la French Tech.

Startup Celebrate Movements

✅ 🇫🇷 Noël de la French Tech ✅ 🇺🇸 New Yorks Hearts Tech ✅ 🇪🇸 Los Reyes de las startups ✅ 🇸🇪 🇳🇴 🇫🇮 🇩🇰 Nordic Startup Gifts

Startup Grind

The life, work, and tactics of entrepreneurs around the world. Welcoming submissions on technology trends, product design, growth strategies, and venture investing. Learn more about how you can get involved at startupgrind.com.

Pénélope Liot

Written by

Marketer @MeetLima, creator of @NoelFrenchTech & Startups Celebrate

Startup Grind

The life, work, and tactics of entrepreneurs around the world. Welcoming submissions on technology trends, product design, growth strategies, and venture investing. Learn more about how you can get involved at startupgrind.com.