Image for post
Image for post

I Got Rejected by Apple Music… So I Redesigned It

Jason Yuan
May 9, 2017 · 12 min read

I’d like to preface this case study by stating that my intentions behind redesigning Apple Music were in no way driven by indignation or spite.

Introduction

Image for post
Image for post
Thank you, Lana Del Rey and Wayback Machine
Image for post
Image for post
Peep that incredible Pentatonix artwork by my dear friend and mentor Annie Stoll

1. Core Experience: Music Discovery

Image for post
Image for post
Tag yourself; I’m the ambiguous greige area

If you hear something you like, add it to your library.

Image for post
Image for post
Music for the Tinder generation
Image for post
Image for post

“Apple is underestimating the power of gamification.”

— UX designer and Apple Music user I interviewed in LA

2. Brand Identity

Image for post
Image for post
Image for post
Image for post
Image for post
Image for post

Album Artwork should be treated as part of the UI, and not a stand-alone visual component.

Image for post
Image for post
Artist Spotlights
Image for post
Image for post
Curated Playlists
Image for post
Image for post
Core Playlists

3. Visual Interface

Image for post
Image for post
Above: shameless advertising for EXID
Image for post
Image for post
The round corners of the app already make it look bouncy, why not make it feel bouncy as well?
Image for post
Image for post

Wouldn’t it be awesome if, immediately after checking into a café on Facebook, Apple Music updates this Mood section to Focus/Study playlists?

Image for post
Image for post
If we’re sharing our entire lives on social media anyway, might as well get something out of it, you feel?
Image for post
Image for post
This hasn’t technically been released yet but please let this be true.
Image for post
Image for post
Image for post
Image for post
I couldn’t think of a good instrument for Pop, hence the bubble gum

But whatever happened to Connect?

Image for post
Image for post
Image credit to Paramount Pictures/Mean Girls
Image for post
Image for post
Image for post
Image for post
This conveniently makes room for the Watch tab…
Image for post
Image for post
An added bonus of dedicating a tab to Video is that “Browse” can be reserved exclusively for audio content.
Image for post
Image for post
Image for post
Image for post
This is especially annoying because there’s a high potential for input error, especially if the user is looking up a new song or artist not yet in their library.
Image for post
Image for post
Is it obvious that I’m a huge fan of Lady Gaga?
Image for post
Image for post
“If they’re hidden so well, that must mean they’re not meant to be found, right?”
Image for post
Image for post
Music for the Instagram generation
Image for post
Image for post
Swipe right to party.

What’s Next?

Image for post
Image for post
Image for post
Image for post
Image for post
Image for post

Startup Grind

Stories, tips, and learnings from and for startups around…

Jason Yuan

Written by

Humane Interfaces, Brain. ex Apple, Sensei, RISD…

Startup Grind

Stories, tips, and learnings from and for startups around the world. Welcoming submissions re: startup education, tech trends, product, design, hiring, growth, investing, and more. Interested in submitting? Visit our submission form here: https://airtable.com/shrShpeN89HrzCzOB

Jason Yuan

Written by

Humane Interfaces, Brain. ex Apple, Sensei, RISD…

Startup Grind

Stories, tips, and learnings from and for startups around the world. Welcoming submissions re: startup education, tech trends, product, design, hiring, growth, investing, and more. Interested in submitting? Visit our submission form here: https://airtable.com/shrShpeN89HrzCzOB