I Got Rejected by Apple Music… So I Redesigned It

Jason Yuan
May 9, 2017 · 12 min read

I’d like to preface this case study by stating that my intentions behind redesigning Apple Music were in no way driven by indignation or spite.

Introduction

Thank you, Lana Del Rey and Wayback Machine
Peep that incredible Pentatonix artwork by my dear friend and mentor Annie Stoll

1. Core Experience: Music Discovery

Tag yourself; I’m the ambiguous greige area

If you hear something you like, add it to your library.

My Sampler

Music for the Tinder generation

“Apple is underestimating the power of gamification.”

— UX designer and Apple Music user I interviewed in LA

2. Brand Identity

Album Artwork should be treated as part of the UI, and not a stand-alone visual component.

Artist Spotlight Artwork:

Artist Spotlights

Curated Playlist Artwork:

Curated Playlists

Core Playlist Artwork:

Core Playlists

3. Visual Interface

General Improvements

Above: shameless advertising for EXID

Library

The round corners of the app already make it look bouncy, why not make it feel bouncy as well?

For You

Wouldn’t it be awesome if, immediately after checking into a café on Facebook, Apple Music updates this Mood section to Focus/Study playlists?

If we’re sharing our entire lives on social media anyway, might as well get something out of it, you feel?
This hasn’t technically been released yet but please let this be true.
I couldn’t think of a good instrument for Pop, hence the bubble gum

But whatever happened to Connect?

Image credit to Paramount Pictures/Mean Girls

Browse

This conveniently makes room for the Watch tab…

Watch

An added bonus of dedicating a tab to Video is that “Browse” can be reserved exclusively for audio content.

Search

This is especially annoying because there’s a high potential for input error, especially if the user is looking up a new song or artist not yet in their library.
Is it obvious that I’m a huge fan of Lady Gaga?

Now Playing

“If they’re hidden so well, that must mean they’re not meant to be found, right?”
Music for the Instagram generation
Swipe right to party.

What’s Next?

Startup Grind

The life, work, and tactics of entrepreneurs around the world. Welcoming submissions on technology trends, product design, growth strategies, and venture investing. Learn more about how you can get involved at startupgrind.com.

Jason Yuan

Written by

Fighting for humane technologies. ex Apple, Sensei, RISD etc

Startup Grind

The life, work, and tactics of entrepreneurs around the world. Welcoming submissions on technology trends, product design, growth strategies, and venture investing. Learn more about how you can get involved at startupgrind.com.