No it’s not.
Over the past few weeks we have gotten consistent news about how large department stores, which once drew thousands of Americans to malls, are now on a decline. A third of malls are shutting down. How Americans shop is very uncertain.
But there is an interesting trend. A number of small boutiques and pop-ups are opening up around the country and successfully drawing people into their stores.
As large footprint stores wind down, they are being replaced by speciality stores and retail that allow visitors to have a specific purpose for their visit and a personal connection with those who work there.
These new style stores are finding homes on crowded streets and in urban areas with steady foot traffic. And this is the key. These smaller stores are opening in areas where people may be grabbing lunch, going for a walk, or running a quick errand.
The following are a few examples of small footprint stores that are doing well.
After Warby Parker and Dollar Shave Club gained traction, a gold rush followed where many startups tried to replicate the online-first model in other verticals.
For example, we now have the Dollar Shave Club of toothbrushes (Quip) or the Warby Parker of underwear (MeUndies). These companies are beginning to mature and are using brick-and-mortar to grow their business.
The following are images of brands that are now starting to endeavor into brick-and-mortar.