Just how big is the podcast discovery gap?

David Kadavy
Mar 16, 2017 · 4 min read

“Are these downloads real?” I wondered.

If you want to boost your download numbers, it’s really quite easy: Tweet lots of direct MP3 links to your episodes (called Twitter bombing). Various bots will ping the MP3s, and they’ll count as downloads.

What it looks like when you Twitter bomb MP3 links – then you stop.

What happened when Product Hunt Podcasts shut down

Sometime around the beginning of February, Product Hunt’s Podcasts section stopped updating. It just displayed old episodes, and didn’t update the new episodes.

The shutdown of Product Hunt Podcasts lead to an immediate drop of 20–30% in downloads.

The gap in podcast discovery is potentially HUGE

My experience suggests that there are plenty of people out there who are looking for podcasts to listen to, but who don’t know where to find them.


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David Kadavy

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"'The Heart to Start' is solid advice from David Kadavy. It's not too late." -Seth Godin. 4x your creative productivity: http://kadavy.net/tools

Startup Grind

The life, work, and tactics of entrepreneurs around the world. Welcoming submissions on technology trends, product design, growth strategies, and venture investing. Learn more about how you can get involved at startupgrind.com.