November’s Top 10 Must-Reads for Every Growth Marketer

Limor Goldhaber
Nov 25, 2016 · 8 min read
Image for post
Image for post

1. Selected talks from the WMD 2016: Brian Balfour, Sean Ellis, Nir Eyal, George Lee, Casey Winters and James Currier

Estimated viewing time: 3hrs

Image for post
Image for post

Related reading:

2. How To Setup A Growth Team For Maximum Impact

Estimated reading time: 4mins

Image for post
Image for post

Favorite quote:

Related reading:

Brian Balfour writes a lot about building successful growth teams. One of my favorite articles is 7 Principles To Mastering Growth Marketing. Other recommended articles include How to hire a growth marketer” by Andrianes Pinantoan, Andrew Chen on building systems of growth, ‘Growth Hacker is The New VP Marketing’ and ‘Rational Growth’ (eBook).

3. The Key to Growth = Process

Estimated reading time: 5mins

Image for post
Image for post

Favorite quote:

Related reading:

See the related reading sections on the first two recommended articles in this post. In addition, I recommend reading The First Step To Building A Growth Machine (Brian Balfour), Sean EllisSecret Framework for Unlocking Organic Growth, “How To Build A Basic Mobile Growth Model?” (William Gill) and “Minimum Desirable Product” (Andrew Chen).

4. How to Leverage User Psychology to Trigger Growth and Adoption, with James Currier

Estimated reading time: 4mins

Image for post
Image for post
Credit: Reforge

Favorite quote:

Related reading:

As a great believer in the contribution of human psychology to growth, I shared with you many articles in the last couple of weeks. A few of my favorite include Hooked: How to Build Habit-Forming Products (Nir Eyal), Contagious (Jonah Berger) and The Five Types of Virality (Josh Elman).

5. How to Create a Growth Hacking Framework

Estimated reading time: 7mins

Image for post
Image for post

Favorite quote:

Related reading:

See 1–3 recommended articles and related readings on this list.

Image for post
Image for post

6. The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale

Estimated reading time: 9mins

Image for post
Image for post

Favorite quote:

7. 3 Behavioral Push Notifications You’ll Want to Steal for Yourself

Estimated reading time: 4mins

Image for post
Image for post
Credit: Leanplum

Favorite quote:

Related reading:

The topic of Push Notifications has been repeatedly discussed in my weekly recommended reading list. Some of my favorite articles on the topic include: Can push notifications really help app retention? Find out”, “What You Must Know To Build Savvy Push Notifications” and “How to create effective push notifications”. In addition, I recommend reading the LeanPlum report on Personalized Push Notifications.

8. 21 Customer Acquisition Strategies to Win New Customers

Estimated reading time: 85mins

Image for post
Image for post

Favorite quote:

9. What I Learned From Developing Branding for Airbnb, Dropbox and Thumbtack

Estimated reading time: 21 mins

Image for post
Image for post
Credit: First Round Review

Favorite quote:

10. Unwrapping ASO Best Practices for the Holiday Season

Estimated reading time: 5mins

Image for post
Image for post
Credit: App Annie

Want in more growth insights?

Get the latest growth cheat-sheet with insights on building growth strategies, user acquisition, retention & engagement, push notifications, email marketing and more.

Image for post
Image for post
Image for post
Image for post
Image for post
Image for post
Image for post
Image for post

Startup Grind

Stories, tips, and learnings from and for startups around…

Limor Goldhaber

Written by

Growth @Waze / Google . Previously Founder & CEO at Dscovered & Dezquare. Views I share are my own.

Startup Grind

Stories, tips, and learnings from and for startups around the world. Welcoming submissions re: startup education, tech trends, product, design, hiring, growth, investing, and more. Interested in submitting? Visit our submission form here: https://airtable.com/shrShpeN89HrzCzOB

Limor Goldhaber

Written by

Growth @Waze / Google . Previously Founder & CEO at Dscovered & Dezquare. Views I share are my own.

Startup Grind

Stories, tips, and learnings from and for startups around the world. Welcoming submissions re: startup education, tech trends, product, design, hiring, growth, investing, and more. Interested in submitting? Visit our submission form here: https://airtable.com/shrShpeN89HrzCzOB

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight.

Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox.

Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month.

Get the Medium app