Startup Spotlight Q&A: Bluecode

Claus Drennig is the Managing Director at Bluebuy and joined Bluecode in 2016. Bluecode is based in Switzerland, Austria and Germany and operates from a multinational team of employees towards a genuine European mobile payments solution.

— In a single sentence, what does Bluecode do?

Operates a mobile European payments scheme.

– How did Bluecode come to be? What was the problem you found and the ‘aha’ moment?

No European payments solution available, only Islands of country based solutions. No truly anonymous payments method until now.

— What sets Bluecode apart in the market?

Ease of use, availability for Android and iOS. Truly anonymous, wide range of uses cases (POS, E-Commerce, Unattended).

— What milestone are you most proud of so far?

Building EMPSA, the European association of mobile payments schemes, with Bluecode as a founding member.

— Have you pursued funding and if so, what steps did you take?

Yes, we did through private investors and an EU programme.

– What KPIs are you tracking that you think will lead to revenue generation/growth?

Number of users; Number of transactions; Number of acceptance partners.

— How do you build and develop talent?

Mainly by onboarding new, skillful team members.

— What are the biggest challenges for the team?

Coordination of activities for 50+ multinational people.

— What’s been the biggest success for the team?

Developing additional countries apart from Austria, like Germany with Spain, Italy to follow.

— What’s up next for Bluecode?

Improving acceptance of mobile payments solutions, DACH region is strong at cash based payments.