Strategic Communication: How to Develop Strategic Messaging and Positioning
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This article covers the essentials of strategic communication. The goal is to explain why it is critical that companies understand strategic messaging and positioning. In addition, we will discuss some practical and actionable approaches to help you design strategic messaging and product positioning.
Classic marketing concepts and strategies that often get forgotten and seem impractical today are very relevant when it comes to tech companies and software products. It’s a totally different world now, but the basic principles of positioning and marketing apply to software companies today just as much as they did 50 years ago to companies selling things such as bars of soap. As the number of products in every SaaS category continues to grow ever more rapidly, positioning and strategic messaging are becoming more important than ever before.
What exactly are strategic communication, strategic messaging, and positioning? With so many related buzzwords, it’s often not clear how each…
