The 3 Types of Startup Founders to Avoid (and One to Not)

Why I absolutely adore niche, fan-owned-and-operated startups and the people that love something enough to work in them — and you should too.

At Jakt and through startup events in NYC, I end up meeting with so many entrepreneurs and startup founders. I’m also a fairly active member of the Startup Study Group, Startup Chat and Launch Slack groups, and the r/startups community on Reddit.

I troll Product Hunt over coffee each morning. Everyday I see 100 new products and startups and I ask myself the same question, “Do the people that made this give a shit?”

It’s depressing how often the answer seems to be no. I’m sure they give a shit about some things.

Founders that just give a shit about BEING a founder.
It’s a nice, hip thing to be a part of the entrepreneurial class — whether you’re good or bad at it. You can ride that soft exit or even a compelling failure story to your next gig in VC or investment banking.

Being a founder of “this particular product or company” is an item on the life-fulfillment checklist, regardless of what the company is.