Startup Grind
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Startup Grind

The Cognitive Dissonance Hiding Behind Strong Brands

Smart brands convey a strong, overt benefit that lines up with people’s actions and beliefs. Great brands, however, are smart enough to see the gap between people’s actions and beliefs, and leverage it for greater opportunity — and they do it without you realizing.

Cognitive dissonance occurs “when your ideas, beliefs, or behaviors contradict each other.” If you think…

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Jasmine Bina

Jasmine Bina

Brand Strategist, speaker, writer, traveler, CEO of Concept Bureau. Finder of patterns & connections. www.theconceptbureau.com | Twitter/ Instagram: @triplejas

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