Complaining about bad pitches over breakfast in Columbus, OH.

The 4 Numbers You Need Handy if You Ever Want to Raise Money

There’s rarely anything more frustrating than meeting a founder that doesn’t know the numbers around their own business.

At the very least, you need to memorize these four things and be ready to talk about them at any time with no notice:

1. Revenue (or Monthly Recurring Revenue if you have that)
2. Churn
3. CAC (cost of customer acquisition)
4. LTV (lifetime value)

Even if your business is still early, you should have reasonable assumptions around those numbers.

The more data (read: sales) you have to back those numbers, the more likely you are to actually raise money for your company.

It sounds simple… because it is.

Investors want to invest in businesses, not startups.
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