The Quick and Dirty Guide to Building Your Startup Brand

How to hack your brand in 24 hours

Over the years I’ve developed a lean branding framework that enables early-stage entrepreneurs to quickly put together a brand that’s meaningful.

If you are an early-stage entrepreneur, chances are you don’t have the budget and the time to build a million-dollar brand. You probably resorted to 99design for logos or hired a design intern to put together a simple brand guideline.

However, you probably noticed that something is just not quite right and you aren’t entirely sure why. This is either because you never communicated your brand narrative to your designers or the designers simply don’t know what you’re looking for.

What I am about to share with you today isn’t the agency way of building a brand because that would take 4 months and cost you $80,000. Rather, it’s a framework you can use to hack together a meaningful brand in 24 hours.

But before we get into that, let’s talk about what a brand is. My favourite definition of a brand is:

“Your brand is what people say about you after you leave the room” — Jeff Bezos, Amazon