Tweets Pay Off

Sar Haribhakti
Feb 13, 2016 · 8 min read
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I don’t think I have even a speck of doubt in my mind as to why I use Twitter and why I give it a disproportionate amount of my time and attention. There’s so much negativity around Twitter. Get into a growth mindset, and you will discover Twitter is brilliant as is.

I am going to exaggerate a bit here to show my point.

Twitter *is* your resume. A personal blog *is* your cover letter.

Sounds crazy? 🙀

Let me explain.

For example, let’s say you aspire to become a journalist once you graduate. Most students in college would think “Oh, let me write for our campus newsletter for enhancing my writing skills”. I would say “ thats the worst thing you can do for your career. Thats has the worst ROI. You don’t value your time enough”.

Again, keep in mind, I am exaggerating to get a point across. When you write for your college paper, the content that you produce mostly stays within the walls of your college buildings. What I mean by this is that when you write a piece weekly for your campus news, it is highly unlikely (read as mostly impossible) for people outside of your particular school are going to read it. Yes, you could share it on Facebook, and increase the reach. But, what are the chances that the piece will be read by people who could potentially give you an opportunity to become a journalist in the real world? The odds are minuscule for most students that use Facebook as a purely social platform to connect with friends, relatives and peers. Yes, your could share them on linkedIn. But, the shelf life of college centric pieces is very low. A piece in the humor section or about the changes in dining halls or even about changes in the college website is not going to help much long term.

Now, lets assume you want to become a journalist in the tech world. If I were you, here’s what I would do step by step —

Identifying the right people and making lists

Putting in the work

Connecting work to people

  • You could share your blog post where you shared your thoughts about that specific topic and ask for feedback.
  • You could share a blog post or an article that some other journalist that you follow wrote on that topic and that you came across the other day.
  • You could bring in someone from list B or A that you know tweets a lot about that specific topic.

Learning

Am I asking you to do all this to grow a following on Twitter or get more hearts or retweets? Hell no. I hardly get any hearts and retweets myself. If you hustle enough to make proper lists to follow the right people, every single tweet is a nugget of wisdom. Every single tweet is an opportunity to gain new insights. Sounds overwhelming? It is, initially. But, if you really want to do something, you need to get a grasp of it better than others.

Online Equity

Consistency matters

Of course it is not easy to set up Twitter. It is not meant for following your friends. It does not deliver you anything on a silver platter. And thats exactly how the real world works. You need to put in the work. Facebook’s graph has perpetuated this mindset that it *should* be easy to set every tool up. Well Facebook is a social tool. Twitter is not. Twitter makes you work hard. And, guess what? The ROI is DISPROPORTIONATELY high.

Now, I want to work in the VC world. So, my list A consists of top venture capitalists and entrepreneurs. My list B consists of associates, community managers and principals that work at top VC funds in the country and top execs that work with the successful entrepreneurs. I learn more from list A and engage more with list B. A couple months of hustle landed me my current gig as a VC analyst. I do not go to a top school. Nor do I live in a city known for what I see myself doing.

Learn from the best. Hustle daily. Be honest. Be resourceful. Be curious. And, that is your resume. I did not give any resume to get my current job. I did not submit anything or ask to become a writer for The Huffington Post. I did not submit resume to land interviews for a fast growing startup in NYC that is a portfolio company of a VC fund that I immensely respect.

Learn. Hustle. Read. Write. Repeat.

Hit me up on Twitter. — sarthakgh

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Startup Grind

Stories, tips, and learnings from and for startups around…

Sar Haribhakti

Written by

Generally a quiet person. Except when I write.

Startup Grind

Stories, tips, and learnings from and for startups around the world. Welcoming submissions re: startup education, tech trends, product, design, hiring, growth, investing, and more. Interested in submitting? Visit our submission form here: https://airtable.com/shrShpeN89HrzCzOB

Sar Haribhakti

Written by

Generally a quiet person. Except when I write.

Startup Grind

Stories, tips, and learnings from and for startups around the world. Welcoming submissions re: startup education, tech trends, product, design, hiring, growth, investing, and more. Interested in submitting? Visit our submission form here: https://airtable.com/shrShpeN89HrzCzOB

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