How to Use Google’s EAT and Quality Guidelines for Content SEO Success

So what is E-A-T?

Why is E-A-T Important for SEO?

What if my site is a YMYL site?

Example author bio from Nerdwallet
Example of a “low E-A-T” page

Reputation Management

What About E-A-T for E-Commerce Sites?

Sweetwater.com studio microphone buying guide screenshot

How does E-A-T relate to the content itself?

Matching Intent

Screenshot from Hotels.com for hotels in Charleston, SC

“Front and Center”

Supplementary Content

Edited screenshot of article from Search Engine Journal

Quality

Some clarifications…


That was a lot. Here’s a quick recap:


Startup Grind

The life, work, and tactics of entrepreneurs around the world. Welcoming submissions on technology trends, product design, growth strategies, and venture investing. Learn more about how you can get involved at startupgrind.com.

John Tyler Williamson

Written by

Analytical and entrepreneurial-minded data nerd, digital marketing expert, usability enthusiast, and Oxford comma advocate. https://www.TheOptimizingBlog.com

Startup Grind

The life, work, and tactics of entrepreneurs around the world. Welcoming submissions on technology trends, product design, growth strategies, and venture investing. Learn more about how you can get involved at startupgrind.com.