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Your User Acquisition Funnel: Jobs To Be Done, and other considerations

Ruchi Thukral
May 1, 2017 · 10 min read
Listen to this article “Your User Acquisition Funnel: Jobs To Be Done, and other considerations” by Ruchi Thukral

How to Get Up Close and Personal with Your Customer

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What Is Jobs to Be Done?

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The Forces that Push and Pull on a User

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From When Coffee and Kale Compete by Alan Klement
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JTBD Push Pull Anxiety and Attachment Scenario

The User’s Journey

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User Journey Map

Presenting: Your User Acquisition Funnel

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Your New Acquisition Funnel (by Ruchi Thukral)

Seeing: Segmentation, Targeting and Awareness

Thinking: Information and Engagement

Doing: Acquisition

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Real footage of happy users.
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About the author:


Startup Grind

Stories, tips, and learnings from and for startups around…

Ruchi Thukral

Written by

Growth marketer. Previous VC associate. Artist, chocolate fiend, and unintentional comic relief. Trying to make this world more compassionate.

Startup Grind

Stories, tips, and learnings from and for startups around the world. Welcoming submissions re: startup education, tech trends, product, design, hiring, growth, investing, and more. Interested in submitting? Visit our submission form here: https://airtable.com/shrShpeN89HrzCzOB

Ruchi Thukral

Written by

Growth marketer. Previous VC associate. Artist, chocolate fiend, and unintentional comic relief. Trying to make this world more compassionate.

Startup Grind

Stories, tips, and learnings from and for startups around the world. Welcoming submissions re: startup education, tech trends, product, design, hiring, growth, investing, and more. Interested in submitting? Visit our submission form here: https://airtable.com/shrShpeN89HrzCzOB

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