The #1 Reason Your Product Isn’t Selling (and How to Fix It)

You’ve poured your heart and soul into creating an innovative product.

You’ve spent countless hours perfecting the design, agonizing over every feature.

You’ve invested a chunk of your savings into production and marketing.

You launch with excitement, waiting for the sales to come rolling in…but all you hear are crickets.

It’s a painful scenario that plays out for too many entrepreneurs and product creators.

They build something they believe in, only to discover that the market doesn’t seem to want it.

The product they were sure would be a hit ends up gathering dust on shelves (or in the digital equivalent of a deserted online store).

So what separates the products that skyrocket to success from the ones that fall flat?

Is it just a matter of luck, timing, or marketing budget?

The answer is simpler (but not easier) than that.

The secret to building a product that sells itself is achieving product-market fit. It’s the holy grail of product development, the key that unlocks rapid growth and rabid customer loyalty.