How to Bring an Idea Back from the Grave


About a week ago, I published an article detailing the ongoing schism-like conflict between Twitter’s live-streaming app Periscope, and their seemingly apparent opponent Meerkat, which most have speculated was destined to fail because of Twitter’s acquisition of Periscope. However, Meerkat seems to still be breathing, and I’m proof of that.

At the end of the article, I told all of you Medium-ers that I’d be hosting live streams on my Meerkat channel, offering entrepreneurial advice and answering any questions you may have regarding the entrepreneurial world. I figured, if I could help out just one striving entrepreneur out there who may be stuck between a rock and a hard place, then the live-streams will have served a purpose.

Through these live-streams, I was put in contact with the founder of an app called GearBag — self-proclaimed “ultimate tool for photographers, by photographers.” The app was designed to keep track of all of a photographer’s photo gear — a task I’ve been told becomes very cumbersome. Within the app, you can add and manage multiple photo shoots with assigned items from your GearBag, and create a sleek profile to connect with photographers around the world to peek inside their GearBags, or show off what’s inside yours. Essentially, the app was formulated to create a platform, which allows for the organization of your photo gear while also giving you the opportunity to connect with others around the world so you can mutually share ideas and tips regarding the various photo gear a photographer uses at any given time.

The founder, who we’ll leave unnamed for the purposes of privacy, offered to come to my offices in Manhattan and help out with a few logistical details regarding my company, Verre. Soon, we got to a conversation regarding our ventures, and he told me that he had come up with this app about two years ago, but his involvement and dedication had slowly dissipated and transformed into apathy.

I couldn’t let a fellow entrepreneur give up on something he had worked so hard on. Seeing a venture such as his fall into the black hole of surrender wasn’t something I could sit idly by and let happen. As our conversation progressed, GearBag’s founder and I spoke about various ways to revive his interest and passion, which he could then redirect and reinvest in the app. He was in need of some direction, and I was the self-appointed entrepreneurial GPS.

What also interested me was the fact that GearBag was obtaining 100 new users each month, with no marketing!

It’s a wonder that an app that had seemingly no public exposure just a couple of months ago has transformed the blogosphere already. I’m able to share my experience and my ideas with those who are interested, in real time! This is just one example of how the Meerkat live streaming technology has helped not only me, but others as well.

I’ll be talking about my encounter with GearBag’s team and providing updates on where the app is at in the coming weeks. If anyone would like to help out, or send some encouragement our way, feel free to contact me at brandon@verrehere.com.

Live-streams are the news of the future, people. If you don’t get on board now, you may miss the opportunity.


ALSO… (As Previously Mentioned)

Follow me on Meerkat, and we can get to know each other, schmooze a little bit, and hey — you may even pick up a few tips from an entrepreneur! I’ll be live-streaming a lot over the coming weeks, so you won’t want to miss out!


Brandon Rubinshtein, the author of this article, is an entrepreneur based in New York City with vast experience in startups. His latest venture is Verre, a “polished black car alternative that operates a cut above the industry standards”. Check it out!