The Hardest Part About Startup Marketing

Focus and Flow.

There’s a gigantic list of tactics, tasks, and techniques.

The hardest part is slowing down. Putting the pieces together. Connecting them.

It’s easy to be busy. It’s easy to focus on a to-do list and check off individual tasks. It feels good to accomplish things.

At first, a “get shit done” attitude is inevitable. When you’re creating something out of nothing, it’s necessary to go wide and shallow. But at some point, you have to transition away from tactics and move toward the bigger picture.

- Are we doing a webinar to do a webinar? Or does it align with the rest of our goals?

- Are we doing whitepaper programs because they’re attracting our ideal prospect? Or are we checking of a list item?

And honestly….it’s kind of painful. You have to delay the instant gratification of checking off a box. You have to look at the quality of the result rather than the quantity of action.

Doing stuff is easy. Doing a lot of stuff is harder. But forcing yourself to only do the important stuff is really, really hard.