My latest open source startup research project: Solving the hassle of engaging restaurant delivery app companies.

Alexander Muse
Oct 4 · 2 min read
Photo by Robert Anasch on Unsplash

My partners and I are launching a multi-brand delivery-only business using off-premise kitchens. As a result we’re going to be working with each of the major restaurant delivery apps — including Doordash, UberEats, GrubHub, Postmates, Favor, and a few other companies. Our objective is to locate our facilities in four or five off-premise kitchens in each NFL city. We will rely exclusively on our partners to deliver our food to consumers. We will also spend quite a bit of money promoting our brands in their apps. The problem? It is universally quite difficult to engage with these companies.

My idea? Create a business that enters into affiliate agreements with each of the major/minor restaurant delivery app companies. The business then works with restaurant chains to optimize their customer’s delivery experience and meet the advertising needs of the chain. There are billions of ad dollars that could be unlocked if food delivery apps had an effective sales strategy — the current largely online model isn’t working as well as it could. I can attest that it is very difficult to get help from ANY of the current food delivery apps. Presumably they’re largely focused on existing business and this is just fine — they need a better solution for new ventures like ours.

In the meantime if you’ve got sales contacts with the major food delivery app companies I’d certainly appreciate it if you send them my way.

About The Author

Alexander Muse

Alexander Muse is a serial entrepreneur, author of the StartupMuse, contributor to Forbes and managing partner of Sumo. Check out his podcast on iTunes. You can connect with him on Twitter, Facebook, LinkedIn and Instagram.

Startup Muse

by Alexander Muse

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Check out my latest cookbook: Sous Vide Science. Get it on Amazon: http://tinyurl.com/souvidescience

Startup Muse

by Alexander Muse

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