How to Start Your Own Podcast
Last month I decided to launch The StartupMuse Podcast. Since then several people have asked me how to launch their own podcast. Turns out it is REALLY easy. Here are my suggestions:
I use a Mac so I use Garageband for recording and editing (if you don’t have a Mac you’ll need to figure something else out). I bought a USB microphone kit from Amazon (the one below for $64).
Podcast Cover Art
I created the cover art for my podcast using Canva, but you can hire someone on fiverr to make yours for as little as $10 (for example, this particular artist makes some really cool pop-art style covers).
Next you’ll need a professional intro for your podcast. For this I hired someone on fiverr. Just search “podcast intro” on the fiverr website. You can listen to mine on iTunes:
Why seed funding fell off a cliff in 2017 and why its back nowitunes.apple.com
There are a million solutions for hosting your podcast. The problem with most of them is the fact that you’re trapped. With many hosts it is not easy to move your podcast in the future without losing your subscribers. I decided to host my podcast on SquareSpace as it is easy to migrate if I decide to move it in the future. They have a very simple hosting solution. You can learn more about how it works here.
Listing on iTunes
There are several ways you can distribute your podcast and I recommend you use all of them, but the only one that matters (90% of the traffic) is Apple’s iTunes. Apple makes it easy — just read this. I have also posted mine on Stitcher, Google Play, SoundCloud, and YouTube.
It is frustrating how hard it is to figure out how you’re doing. It is almost impossible to know how many listeners and subscribers you have. The closest thing you can do is to check your rankings on Chartable.
At the end of the day all you need to do is start recording. Don’t worry if it isn’t perfect. Just record and see if you find an audience. Good luck!
About The Author
Alexander Muse is a serial entrepreneur, author of the StartupMuse, contributor to Forbes and managing partner of Sumo. Check out his podcast on iTunes. You can connect with him on Twitter, Facebook, LinkedIn and Instagram.