Startup Space
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Startup Space

Do this first before starting a company

Why have a Just Cause

Benefits of Just Cause

Mission, Vision and Just Cause

  • Appeals to emotion and inspires
  • Appeals to our core values
  • Creates “fire” in employees to wake up every day and make the vision a reality not because it’s their job, but because it is their calling.
  • Is vivid
  • and as Simon Sinek puts it, it must be for something and must be inclusive, service oriented, resilient, and idealistic

Start with Why



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Vladimir Collak

Technology entrepreneur who loves both technology and startups. You can find me at