JOIN US for… 18 Starter Startups!? 100 Side Hustles?! 365 Products!? 1000 Pieces of Content?!

Intentionally Blurring the Lines — between Startups and Side Hustles and Products and Content and…

Yes, as ridiculous as it sounds…

We have an ambitious (ridiculous?) plan — based on many of our Strategies — born from years of Entrepreneurial Epiphanies & Lessons Learned, Thoughts & Theories (Pertaining to Problems & Pitfalls), Improvement Initiatives, and An Asinine Alliteration Addiction!


(For “STARTER STARTUPS” and Our PART-TIME “PURSUIT Of PROOF” Programs & Projects)

  • Entrepreneurial Self-Awareness
  • Complementary Co-Founders
  • Objectivity Over Optimism
  • PART-Time Pursuit of Proof…* 
    *(…of Concept, of Assumptions, of MVP Viability, of Product-Market Fit…)
  • Bootstrapped / Self-Funded / Low Overhead
     (at least initially, “Prior to Proof”)
  • Risk-Mitigation (not risk glorification & celebration)
  • Entrepreneurial Employees
    “Investing Hours” vs. “Investment Dollars”
    Profits as Perks
  • Anticipate Pivots BEFORE you’re forced to
  • A-B Testing isn’t just for marketing! A-B Test EVERYTHING
  • Short-Term Goals: PROVE Key Assumptions / 
  • Crawl → then Walk → then Run

More Specific to our “WHATEVER NETWORK” Starter Startups (for which we are presently “Pitching for (Part-Time) Partners!” — Join us!)…

  • Shared Resources / Economies of Scale
  • A Cross-Promotional “Network Effect”
  • Blurring lines between Products, Content, Marketing
Multiple, simultaneous “Starter Startups” — benefiting from the efficiencies gained from shared resources, economies of scale, and a cross-promotional network effect — plus some “secret sauce” from a decade of launching 40+ viral ventures, each engaging audiences of 1+ Million people and collectively reaching 495+ Million!
We believe that the notion of “you must be all-in / full-time” (on one startup) is not only OVER-RATED and unnecessary (*at least initially!), but it is actually a bit OUT-DATED — from a time (just a few years ago!) before AWS and WordPress and Shopify and UpWork and Facebook Ad-Targeting and… the countless other startup resources that allow you to launch a startup MVP (test assumptions, validate hypotheses, etc.) so muchEASIER, FASTER and CHEAPER than ever before!
Smart investors don’t just invest in one company; they diversify their portfolio to mitigate risk and increase chances of big wins. We believe that startups / entrepreneurs should consider that concept too — at least initially, “prior to proof” — with their “Investment HOURS” rather than “investment DOLLARS”… (

Contact us (info @ for more info and/or to arrange further discussion on any of the above!

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