1. Like most entrepreneurs, I put “CEO” on my first business card. Also like most entrepreneurs, I once believed in The Tooth Fairy. In both cases, it took me years to realize my mistake… (full column)

2. “I’m Fired?!?”— In 2007, I made the (scary) decision to “fire myself” as CEO of my own startup. [#BestDecisionEVER] Six months later, we had raised $850,000 in funding; a year later, we were a profitable 7-figure company… (full column)

3. Strengths, Weaknesses, and #SelfAwareness — I’ve recognized that I’m great at A FEW things… I’ve recognized that I SUCK AT MANY THINGSand I’ve realized just how incredible/extreme the differences are (progress levels, success levels, stress levels, etc.) between the years I’ve had a team (co-founders, employees, interns) with skills complementary to mine vs. the years I haven’t! (full column)

3B. Wait… Time-Out… Who ARE You Anyway?!?

Oh, right… Hi, my name is Jeff. I was born in a small town in… (sorry, kidding, I’ll skip to the relevant parts)…

Background & Bio + Elaboration on Experience & Expertise — including 12+ years creating “Viral Whatever” — can be found at www.ViralWhatever.com

My relatively unique experience/expertise is creating/evaluating viral concepts that reach/engage huge audiences (40+ viral ventures and counting; collective reach: 495+ Million) —[more at ViralWhatever.com]
I’ve spent the last few years thinking about the many Problems & Pitfalls that lead to a ~99% failure rate for entrepreneurs/startups — [more at ThoughtsOnStartups.com]… and believe I have some Ideas & Initiatives for Improving that stat — [more at ReThinkingStartups.com]… and I plan to Practice what I Preach (our ReThinkingStartups.com strategies) via the launching of “18 Startups in 2018!” (wait, what?!) [more at 18startups.com]

I bought the IamNOTaCEO.com domain name the day I made the best decision of my entrepreneurial career — I decided I needed to fire myself as CEO of my own company! This (and my many other Entrepreneurial Epiphanies, Lessons Learned, Thoughts & Theories — Pertaining to Problems & Pitfalls — and Improvement Ideas & Initiatives) will all be incorporated into our big ReThinkingStartups.com movement — and our ambitious (ridiculous?) “18 Startups in 2018” plan, as we will practice what we preach to implement it all! #PartnersNeeded

All of the Following is (hopefully?) “COMING SOON!”

[Assuming I actually end up publishing any of this — and actually get more than 3 people (non-friends/non-relatives/non-employees) to actually read any of it!]

4. From a small JOKE to a Million-Dollar Startup — The Rejection Hotline / Humor Hotlines / RH Brands… #MyStartupStory

5. The Stomach-Punch Feeling of Losing 4.75 Million Dollars…

Some PERSONAL Epiphanies: 
6) My INTP Epiphany
7) My A.D.D. Epiphany 
8) My Battle with BURNOUT!

9a) My Entrepreneurial A.D.D. — Curse or Gift? …
9b) 80% Done… (then I get hyper-focused on a new challenge)
[80% Done? → 80% D → 80 D → I am 80D → Iam80D.com / IamADD.com] 
9c) An Open Letter / Thank You Note to Mark Suster — which (ironically? coincidentally? fittingly? embarrassingly?) has sat on my laptop, 80% DONE, for ~2 years!

10. Speaking of my Entrepreneurial A.D.D. —

3 Years of Thinking/Writing/Planning:
IamNOTaCEO.com (Entrepreneurial Epiphanies)
ThoughtsOnStartups.com (Thoughts & Theories)
ReThinkingStartups.com (Improvement Initiatives)
ViralWhatever.com (“We make Sh*t Go Viral” Secret Sauce)
Part-Time “Pursuit of Proof” Premises & Programs:
StarterStartups.com / MultipleBasketStartups.com / theSWANstartup.com
Practicing What We Preach:
18Startups.com / PitchingForPartners.com

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