THOUGHTS & THEORIES (Pertaining to Pervasive Problems & Pitfalls)
~99% of Startups Fail… But, WHY?!? [ThoughtsOnStartups.com]
PREVIEWS / TEASERS
Pervasive PROBLEMS & Prominent PITFALLS:
1) Lack of Self-Awareness in Founders…
Most people have a GREAT level of self-awareness when it comes to the ability to play the piano or pilot an airplane… But I believe many entrepreneurs have a terrible level of self-awareness — particularly when it comes to evaluating their ideas, vision, strategy, likelihood of product-market-fit and/or overall likelihood of startup success… [To Be Continued]
2) Mis-Matched Skill-Sets Among Co-Founders…
[Preview] Startups are HARD. But they are much HARDER with the wrong people working on the wrong things! Why would you think you’ll be the ~1% to succeed if you don’t have GREAT people working on what they’re GREAT at?! [To Be Continued]
P.S. Yes, of course you have to wear a lot of hats at the beginning… and finding GREAT Co-Founders is very difficult — but some of the things we’re “ReThinking” are some creative ways to make that search for GREAT partners a bit easier!
3) Problems Stemming from WORDS & DEFINITIONS:
What is a Startup?? What makes you an Entrepreneur??
[Spoiler Alert: There are very few (if any) blogs, podcasts, advice, or “best-practices” that are intended for BOTH: “Startup A” (a pair of bootstrapping co-founders, working from co-working “hot desks”, on their pre-launch MVP) AND “Startup B” (a 30-employee B2B SaaS company with 7-figure ARR, raising an 8-figure Series B round, at a 9-figure valuation, with aspirations of being a billion-dollar unicorn).
Are they both startups?? Yeah, I guess so — but in the same sense that an ice cube and the Atlantic Ocean are both water? [To Be Continued]
4) “Success” vs. “Failure” & FUQ! (Frequently UN-asked Questions)
Spoiler Alert: It’s NOT as obvious a distinction as you’d think!
P.S. Semi-Related Question:
WOULD YOU RATHER:
A) aim for ~$25M, but hit $2.5M?
B) aim for $250K, but hit $2.5M?
Spoiler Alert: A = $2.5M and B = $2.5M but A ≠ B
(wait, what?) — [Full Column Soon]
A Plethora of Problems & Pitfalls Pertaining to: “IDEAS!”
5) “There’s no such thing as a bad [xxxx]”
Wait… What?? SERIOUSLY?!? If you wouldn’t say that about a “logo”, a “website”, an “app”, a “sales call”, or an “investor pitch”, then WHY do we say it about “IDEAS”?!? [To Be Continued]
6) Why does every Entrepreneurship class or Startup Weekend or Hackathon or “How To Build A Startup” class always start with: “STEP 1: Everyone come up with an idea.”
[P.S.] I totally understand if it’s just for fun or learning purposes — BUT, if the goal is success, it is teaching a very inefficient/ineffective/sub-optimal methodology… … [To Be Continued]
7) Yes, of course it is “Theoretically Possible” for a successful startup to come from anywhere/anyone… but it is much more “Statistically Probable” when you have GREAT people doing the things they are GREAT at… And, just like coding and graphic design are skills (that some people are significantly better at than others), different types of THINKING are also skills (that some are significantly better at than others!) — creative-thinking, strategic-thinking, critical-thinking… and ideation (idea creation & evaluation!)
8) Not all “ideas” are created equal(ly)*… See below for an intro to the difference between a regular “idea” and what has been dubbed an “IDEA+++” by ViralWhatever.com (creators of 50+ Viral Ventures, each reaching over a million people and collectively engaging ~495 MILLION people)
*P.S. That “(ly)” is very intentional — as we believe both “that the quality of ideas are (obviously?) not all equal” but also “that the processes of creating those ideas (and the skill/talent/ability levels of the idea creators)” can often be as different as apples and orangutans…
8B) For those that say “Ideas are Shit & Execution is Everything”, I would love for you to consider changing that to “MOST Ideas are Shit & Execution is Extremely Important”… because, I assure you, MOST of ANYTHING would have a reputation for being shit (coding? design? music?) if EVERYONE was encouraged to continue doing it with no regard for talent or skill… [Please ask me about this if we ever meet — it’s one of my favorite topics to discuss!]
9) “What are you GREAT at?!? Figure it out and DO MORE of THAT!!!”
[Several sports examples/analogies lessons — Coming Soon] TEASERS:
A) Michael Jordan: Basketball career vs. Baseball career…
B) Why it doesn’t matter if Bill Belichick can’t throw or catch — or that Tom Brady is slow and sucks at blocking and tackling… [full column soon]
10) Optimistic vs. Pessimistic? Positive vs. Negative? [WAIT! What about Realistic?! and Objective?!]
… and why those “Never Give Up!” and “Winners Never Quit!” motivators can potentially do more harm than good! [full column soon]
In Sports, “NEVER Give Up” is often MINUTES… In the real world, “NEVER Give Up” is… F***ing FOREVER!?!
10b) “Trust your gut!” Two quick thoughts (full column is elsewhere) — 1) If you’re making decisions with anything other than your brain, we can’t be friends. Making decisions with your stomach makes as much sense as making decisions with your left elbow or the pinky toe on your right foot. And, please visualize this — based on the normal digestion period, a decision coming from your gut is literally the same thing as pulling shit out of your ass (a few hours later based on normal digestion). But, more seriously — trusting your gut, your instincts, or “just a hunch” makes for an amazing story if, If, IF it ends up working out — but (I assure you!) “trusting your gut” has backfired just as often (if not significantly more often)… you just don’t hear stories starting with “I trusted my gut / my instincts / had a hunch…” when things go sideways. [“I trusted my gut and invested with Bernie Madoff” / “I just had a hunch that we should go all-in on MySpace”]
11) RISK-TAKING: To Celebrate? Or To Mitigate?
Successful entrepreneurs are often characterized as “Risk-Takers” — and we all love those success stories of BIG RISK & BIG REWARD! But…
A) is the Success BECAUSE of the Risk?
B) what about the 99% of UNsuccessful Entrepreneurs? weren’t they Risk-Takers too??
C) but Forbes doesn’t often cover the ~99% where Big Risk is followed by Big Failure… so the natural tendency for Startups/Entrepreneurs to Succeed Publicly / Fail Privately = Causation/Correlation Confusion!!
12) The problems/pitfalls of using OUTLIERS as benchmarks…
Try to remember:
For every AWESOME (inspirational!) story of success that you hear, remember there are HUNDREDS (if not thousands?) of AWFUL (depressing!) stories of failure that you’ll never hear…
13) Funding Frustrations?
MOST investments (in pre-revenue startups) are BAD investments!
[SEVERAL SUGGESTED SOLUTIONS SOON!!!]
14) YOUR Assumptions, Beliefs, Confidence [#ABC?] — about YOUR Startup — can (unfortunately) NOT be taken as OBJECTIVE or reliable (because EVERY ENTREPRENEUR feels that strongly about THEIR STARTUP!)