“ReThinking Startups”
STARTUP WHATEVER!
Published in
2 min readOct 18, 2019

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ABSURD (Absurdly Accurate?) ANALOGY — Re: Experienced Entrepreneurs Who Just Watch as 1st-Time Entrepreneurs Fail at the Same Rates & For the Same Reasons We’ve Seen Over & Over for Years!

First Half of Analogy:

“Oh, no! You got hit by a car?!?

Was it perhaps a silver 2015 BMW X3…?

…that ran a red light at the corner of Piedmont and Peachtree…??

…on a Tuesday, around 9:07am…???”

— Wow! Yes, that’s exactly right! How did you know that?!?

“ LOL… No surprise there — we’ve been seeing that exact same thing happen just like that for years!! It’s a shame nobody tried to warn you.

Oh well. Sorry to hear it happened to you too. Good luck with those broken legs!”

— WTF?!

— VS. —

Second Half of Analogy:

“Oh, no! You’re shutting down your startup?!?

Is it perhaps because… Your premises and projections were based on overly-optimistic assumptions that were theoretically possible but not statistically probable…??

…and/or because your customer discovery resulted in lots of “positive feedback” (like polite & encouraging responses of “cool! I really like that idea!”) that you misinterpreted as validation that customers would actually download your app / pay for your service…??

…and/or because you spent too much time and money on branding and social media and networking and preparing for some hypothetical future iteration of your business (that, objectively, you only had a ~1% chance of ever getting to anyway) so you ran out of money before you even really got to launch and market a fully-functional MVP, after under-estimating how much time and money the development process would actually take…???

…and/or because…

— Wow! Yes, that’s exactly right! How did you know that?!?

“ LOL… No surprise there — we’ve been seeing that exact same thing happen just like that for years! It’s a shame nobody tried to warn you.

Oh well. Sorry to hear it happened to you too. Good luck with those broken legs!” — *[or whatever the equivalent consequence would be to effectively complete the analogy]

— WTF?!

We believe that many experienced entrepreneurs — particularly the more self-aware, analytical, and observant ones — DO know many of the problems & pitfalls that each new generation/year of young entrepreneurs is likely to encounter… we don’t believe that “learning from those mistakes” is some rite of passage (if the same lessons can be learned without the mistakes, misfortunes, and misery)

IN CONCLUSION…

It will likely be a bit disorganized initially, but please contact us here if you might be interested in working with us on the testing and implementation of some new STARTUP S.H.I.T. [Strategies, Hypotheses, Ideas, Theories]
…experienced entrepreneurs who share any of our thoughts?
…young/aspiring entrepreneurs looking to learn?
…and anyone/everyone in between — even those may have never even thought of themselves as an entrepreneur before!

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“ReThinking Startups”
STARTUP WHATEVER!

JOIN US in ReThinking Startups / ReThinking WHATEVER! LAUNCH & LEARN! New Products, Content, Marketing, Side Hustles, STARTER STARTUPS! info@StartupWhatever.com