Introducing: “STARTER STARTUPS” and “PART-Time Pursuit of… *

Feb 17, 2018

Whether your “full-time” job is in Corporate America or already with a startup (or as a full-time student or stay-at-home parent!), we’d like to introduce you to the ideas of putting “Multiple Eggs in Multiple Baskets” and the many potential benefits of ***“STARTER STARTUPS” —*** *strategically pursued PART-Time* ***(at least initially, PRIOR to PROOF…*)***

Yes, we know we’ve used this image elsewhere.

UNLESS/UNTIL you have achieved *PROOF…

*Proof of Concept?
*Proof of Assumptions?
*Proof of Product/Market Fit?
*Proof of any Reliable OBJECTIVE Indicators (of better-than-average odds of success)?

…the Harsh Reality is:

YOUR Assumptions, Beliefs, Confidence (#ABC?) — about YOUR startup — can simply NOT be taken as RELIABLE or OBJECTIVE (because *EVERY* ENTREPRENEUR has all that about THEIR startup!) Therefore:
OBJECTIVELY, you are NOT a good bet… for an investor’s money — or even for the “all-in / full-time” plunge by YOU!

So, What DO We Suggest & Encourage…??

PRIMARY PRINCIPLES & PHILOSOPHIES

[For “STARTER STARTUPS” & PART-Time “PURSUIT OF PROOF” Programs!]

Entrepreneurial Self-Awareness
Complementary Co-Founders
Objectivity Over Optimism
(Statistically Probable vs. Theoretically Possible)
PART-Time Pursuit of… *
*PROOF (…of Concept, of Assumptions, of MVP Viability, of Product-Market Fit…)
Bootstrapped / Self-Funded / Low Overhead
(at least initially, “Prior to Proof”)
Risk-Mitigation (not risk glorification & celebration)
Entrepreneurial Employees
“Investing Hours” vs. “Investment Dollars”
#ProfitsAsPerks #HustleFunded
Anticipate Pivots BEFORE you’re forced to
A-B Testing isn’t just for marketing! A-B Test EVERYTHING
Short-Term Goals:
PROVE Key Assumptions
Achieve RELIABLE OBJECTIVE INDICATORS
Crawl first → then Walk → THEN Run!

Principles & Philosophies — More Specific to our “WHATEVER NETWORK” Starter Startups

(for which we are presently “Pitching for (Part-Time) Partners!”)

Shared Resources / Economies of Scale
A Cross-Promotional “Network Effect” (and our existing fanbase of 1.7 MILLION fans?!?)
Blurring lines between Products, Content, Marketing:

**JOIN US!!!** — Multiple, simultaneous “Starter Startups” — benefiting from the efficiencies gained from shared resources, economies of scale, and a cross-promotional network effect — plus some **ViralWhatever.com “secret sauce”** from a decade of launching **40+ viral ventures, each engaging audiences of 1+ Million** people and collectively reaching 495+ Million!

HOW:

We believe that the notion of ***“you must be all-in / full-time”*** (on one startup) is not only **OVER-RATED** and unnecessary (**at least initially!)*, but it is actually a bit **OUT-DATED —** from a time (just a few years ago!) **before AWS and WordPress and Shopify and UpWork and Facebook Ad-Targeting and…** the countless other startup resources that allow you to launch a startup MVP (test assumptions, validate hypotheses, etc.) so much **EASIER, FASTER and CHEAPER** than ever before!

Smart investors don’t just invest in one company; they diversify their portfolio to mitigate risk and increase chances of big wins. We believe that startups / entrepreneurs should consider that concept too — at least initially, “prior to proof” — with their **“Investment HOURS”** rather than “investment DOLLARS”… (***MultipleBasketStartups.com***)

Please contact info@StartupWhatever.com if you might be interested in getting involved with ANY OF THE ABOVE! Or CLICK HERE for Interest Form!