Introducing: “STARTER STARTUPS” — and “PART-Time Pursuit of…*

PART-Time Pursuit of PROOF!* …of Concept? …of Assumptions? …of MVP Viability? …of Product-Market Fit? …of ANY Reliable Objective Indicators [of better-than-average (~1%?) odds of success?]


Therefore… YOUR ABCs (Assumptions, Beliefs, Confidence) — about YOUR startup — can simply NOT be viewed as RELIABLE or OBJECTIVE (because EVERY ENTREPRENEUR has those about THEIR startup!)… Therefore:
You can call me “Debbie Downer” or “Negative Nancy” (though I prefer “Realistic Rick” or “Accurate Alex”), but the harsh reality is:

UNLESS/UNTIL you have achieved some Reliable Objective Indicator(s)…

  • Statistically, you do NOT have better-than-average (~1%?) probability of success (regardless of YOUR Assumptions, Beliefs, Confidence — about YOUR startup!)
  • OBJECTIVELY, you are NOT a good bet… for an investor’s money — or even for the “all-in / full-time” plunge by YOU…

So, what DO we recommend and encourage…?

Whether your “full-time” job is in Corporate America, already with a startup, or as a full-time student, we’d like to introduce you to the idea of putting “Multiple Eggs in Multiple Baskets” and the many potential benefits of “STARTER STARTUPS” — pursued PART-Time (at least initially, PRIOR to PROOF…*)


(For “STARTER STARTUPS” and Our PART-TIME “PURSUIT Of PROOF” Programs & Projects)

  • Entrepreneurial Self-Awareness
  • Complementary Co-Founders
  • Objectivity Over Optimism
  • PART-Time Pursuit of Proof…* 
    *(…of Concept, of Assumptions, of MVP Viability, of Product-Market Fit…)
  • Bootstrapped / Self-Funded / Low Overhead
     (at least initially, “Prior to Proof”)
  • Risk-Mitigation (not risk glorification & celebration)
  • Entrepreneurial Employees
    “Investing Hours” vs. “Investment Dollars”
    Profits as Perks
  • Anticipate Pivots BEFORE you’re forced to
  • A-B Testing isn’t just for marketing! A-B Test EVERYTHING
  • Short-Term Goals: PROVE Key Assumptions / 
  • Crawl → then Walk → then Run

More Specific to our “WHATEVER NETWORK” Starter Startups (for which we are presently “Pitching for (Part-Time) Partners!” — Join us!)…

  • Shared Resources / Economies of Scale
  • A Cross-Promotional “Network Effect”
  • Blurring lines between Products, Content, Marketing
Multiple, simultaneous “Starter Startups” — benefiting from the efficiencies gained from shared resources, economies of scale, and a cross-promotional network effect — plus some “secret sauce” from a decade of launching 40+ viral ventures, each engaging audiences of 1+ Million people and collectively reaching 495+ Million!


We believe that the notion of “you must be all-in / full-time” (on one startup) is not only OVER-RATED and unnecessary (*at least initially!), but it is actually a bit OUT-DATED — from a time (just a few years ago!) before AWS and WordPress and Shopify and UpWork and Facebook Ad-Targeting and… the countless other startup resources that allow you to launch a startup MVP (test assumptions, validate hypotheses, etc.) so muchEASIER, FASTER and CHEAPER than ever before!
Smart investors don’t just invest in one company; they diversify their portfolio to mitigate risk and increase chances of big wins. We believe that startups / entrepreneurs should consider that concept too — at least initially, “prior to proof” — with their “Investment HOURS” rather than “investment DOLLARS”… (

Please contact if you might be interested in getting involved with ANY OF THE ABOVE!

3 Years of Thinking/Writing/Planning: (Entrepreneurial Epiphanies) (Thoughts & Theories) (Improvement Initiatives) (“We make Sh*t Go Viral” Secret Sauce)
Part-Time “Pursuit of Proof” Premises & Programs: / /
Practicing What We Preach: /

3 Years of Thinking/Writing/Planning: (Entrepreneurial Epiphanies) (Thoughts & Theories) (Improvement Initiatives) (“We make Sh*t Go Viral” Secret Sauce)
Part-Time “Pursuit of Proof” Premises & Programs: / /
Practicing What We Preach: /
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