Startup Founder, Advisor, Thinker; Virality Expert. JOIN US for: NEW “Viral Whatever!” + Our “ReThinkingStartups.com Movement” + “18 STARTUPS IN 2018?!?” (wtf?)

Feb 17

Introducing: “ATLANTA STARTER STARTUPS” (and PART-Time “Pursuit of *Proof…”)

Because “All-In / Full-Time” can be Unnecessary / Unwise [Statistically Stupid?] PRIOR to PROOF of…

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*Therefore…* ***YOUR confidence, YOUR assumptions, YOUR hypotheses — can simply NOT be OBJECTIVE about YOUR startup*** *(because* ***EVERY ENTREPRENEUR*** *has those about THEIR startup!)... Therefore:*

**Unless/Until Then…** *you are objectively* ***NOT a good bet*** *— for an investor’s money or even* ***for the “all-in / full-time” plunge by YOU!*** *So, what DO we recommend/encourage? Tune in below…*

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**[We Now Join Our Regularly-Scheduled Blog Post, Already In Progress]**

*Proof of Concept? *Proof of Assumptions? *Proof of the V in MVP? *(Minimum VIABLE Product)?*
*Proof of Reliable Objective Indicators? *[of better-than-average (~1%?) odds of success]*

We believe the idea of ***“you must be all-in / full-time”*** (on one startup) is not only **OVER-RATED** and unnecessary (*at least initially!), but it is actually a bit **OUT-DATED —** from a time (just a few years ago!) **before AWS and WordPress and Shopify and UpWork and Facebook Ad-Targeting and…** the countless other startup resources that allow you to launch a startup MVP (test assumptions, validate hypotheses, etc.) so much EASIER, FASTER and CHEAPER than ever before!
(***www.theSWANstartup.com — S****acrificing* Weekends And Nights)

Smart investors don’t just invest in one company; they diversify their portfolio to mitigate risk and increase chances of big wins. We believe that startups / entrepreneurs should consider that concept too — at least initially, “prior to proof” — with their **“Investment HOURS”** rather than “investment DOLLARS”… (***MultipleBasketStartups.com***)

Whether your “full-time” job is in Corporate America, already with a startup, or as a full-time student, we’d like to introduce you to the idea of putting “Multiple Eggs in Multiple Baskets” and the many potential benefits of PART-Time ***“STARTER STARTUPS!”***

PRIMARY PRINCIPLES & PHILOSOPHIES:

(For “STARTER STARTUPS” and Our “PART-TIME PURSUIT Of PROOF” Programs & Improvement Initiatives)

Entrepreneurial Self-Awareness
Complementary Co-Founders
Objectivity Over Optimism
Bootstrapped / Self-Funded / Low Overhead
(at least initially, “prior to proof”)
Risk-Mitigation (not risk glorification & celebration)
“Ready, Aim, Fire!” vs. “Ready, Fire, Aim”
Entrepreneurial Employees
Shared Resources / Economies of Scale
Blurring the lines between Products, Content, Marketing
Anticipate Pivots BEFORE you’re forced to
A-B Testing isn’t just for marketing! A-B Test EVERYTHING — even Potential Pivots (on your core product!)
Short-Term Goals: PROVE Key Assumptions and/or Achieve RELIABLE OBJECTIVE INDICATORS
Crawl → then Walk → then Run
**PART-Time Pursuit of Proof (…of Concept, of Assumptions, of MVP Viability, of **Reliable Objective Indicators…)

** Until then, you are objectively NOT a good bet — for an investor’s money or for your own “all-in / full-time” plunge!

But contact us if you’re at all intrigued by anything you’ve read and/or if you’d like to work with us! **info@StartupWhatever.com**

P.S. Similar to all the adult sports leagues (soccer, softball, kickball, etc.), what if we created something like: America’s Startup Simulation Leagues! (Too ambitious? Let’s start local — Atlanta’s Startup Simulation Leagues!)
[Editor’s Note: Yep, either way, that would be ASS Leagues!]
P.P.S. If you don’t like that acronym, you’re definitely not going to want to participate in our Side Hustle Invitational Tournament! :)

TO BE CONTINUED…

Contact Jeff@StartupWhatever.com to discuss further (and/or to get involved with) any of the above!

3 Years of Thinking/Writing/Planning:
**IamNOTaCEO.com** *(Entrepreneurial Epiphanies)*
**ThoughtsOnStartups.com** *(Thoughts & Theories)*
**ReThinkingStartups.com** *(Improvement Initiatives)*
**ViralWhatever.com** (“We make Sh*t Go Viral” Secret Sauce)
Part-Time “Pursuit of Proof” Premises & Programs:
**StarterStartups.com** / **MultipleBasketStartups.com** / **theSWANstartup.com**
Practicing What We Preach:
**18Startups.com** / **PitchingForPartners.com**