And “PART-Time Pursuit of *PROOF…” Programs

UNLESS/UNTIL you have achieved *PROOF…

…the Harsh Reality is:

So, What DO We Suggest & Encourage…??


We believe that the notion of “you must be all-in / full-time” (on one startup) is not only OVER-RATED and unnecessary (*at least initially!), but it is actually a bit OUT-DATED — from a time (just a few years ago!) before AWS and WordPress and Shopify and UpWork and Facebook Ad-Targeting and… the countless other startup resources that allow you to launch a startup MVP (test assumptions, validate hypotheses, etc.) so much EASIER, FASTER and CHEAPER than ever before!
Smart investors don’t just invest in one company; they diversify their portfolio to mitigate risk and increase chances of big wins. We believe that startups / entrepreneurs should consider that concept too — at least initially, “prior to proof” — with their “Investment HOURS” rather than “investment DOLLARS”… Keep the full-time job and invest your time in a “Starter Startup” weekends and nights… and/or simultaneously A-B Test MULTIPLE “Starter Startups!” … (

Please contact if you might be interested in getting involved with ANY OF THE ABOVE!

JOIN US in ReThinking Startups / ReThinking WHATEVER! LAUNCH & LEARN! New Products, Content, Marketing, Side Hustles, STARTER STARTUPS!