Introducing: “ATLANTA STARTER STARTUPS” (and PART-Time “Pursuit of *Proof…”)
Because “All-In / Full-Time” can be Unnecessary / Unwise [Statistically Stupid?] PRIOR to PROOF of…
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*Proof of Reliable Objective Indicators? [of better-than-average (~1%?) odds of success]

(www.theSWANstartup.com — Sacrificing Weekends And Nights)


PRIMARY PRINCIPLES & PHILOSOPHIES:
(For “STARTER STARTUPS” and Our “PART-TIME PURSUIT Of PROOF” Programs & Improvement Initiatives)
- Entrepreneurial Self-Awareness
- Complementary Co-Founders
- Objectivity Over Optimism
- Bootstrapped / Self-Funded / Low Overhead
(at least initially, “prior to proof”) - Risk-Mitigation (not risk glorification & celebration)
- “Ready, Aim, Fire!” vs. “Ready, Fire, Aim”
- Entrepreneurial Employees
- Shared Resources / Economies of Scale
- Blurring the lines between Products, Content, Marketing
- Anticipate Pivots BEFORE you’re forced to
- A-B Testing isn’t just for marketing! A-B Test EVERYTHING — even Potential Pivots (on your core product!)
- Short-Term Goals: PROVE Key Assumptions and/or Achieve RELIABLE OBJECTIVE INDICATORS
- Crawl → then Walk → then Run
- **PART-Time Pursuit of Proof (…of Concept, of Assumptions, of MVP Viability, of **Reliable Objective Indicators…)
** Until then, you are objectively NOT a good bet — for an investor’s money or for your own “all-in / full-time” plunge!


P.S. Similar to all the adult sports leagues (soccer, softball, kickball, etc.), what if we created something like: America’s Startup Simulation Leagues! (Too ambitious? Let’s start local — Atlanta’s Startup Simulation Leagues!)
[Editor’s Note: Yep, either way, that would be ASS Leagues!]
P.P.S. If you don’t like that acronym, you’re definitely not going to want to participate in our Side Hustle Invitational Tournament! :)
TO BE CONTINUED…
Contact Jeff@StartupWhatever.com to discuss further (and/or to get involved with) any of the above!

IamNOTaCEO.com (Entrepreneurial Epiphanies)
ThoughtsOnStartups.com (Thoughts & Theories)
ReThinkingStartups.com (Improvement Initiatives)
ViralWhatever.com (“We make Sh*t Go Viral” Secret Sauce)
Part-Time “Pursuit of Proof” Premises & Programs:
StarterStartups.com / MultipleBasketStartups.com / theSWANstartup.com
Practicing What We Preach:
18Startups.com / PitchingForPartners.com