Introducing: “STARTER STARTUPS”

And “PART-Time Pursuit of *PROOF…” Programs

“ReThinking Startups”

Feb 17, 2018·3 min read

UNLESS/UNTIL you have achieved *PROOF…

*Proof of Concept?
*Proof of Assumptions?
*Proof of Product/Market Fit?
*Proof of any Reliable OBJECTIVE Indicators (of better-than-average odds of success)?

…the Harsh Reality is:

YOUR Assumptions, Beliefs, Confidence (#ABC?) — about YOUR startup — can simply NOT be taken as RELIABLE or OBJECTIVE (because *EVERY* ENTREPRENEUR has all that about THEIR startup!) Therefore:
OBJECTIVELY, you are NOT a good bet… for an investor’s money — or even for the “all-in / full-time” plunge by YOU!

So, What DO We Suggest & Encourage…??

Whether your “full-time” job is in Corporate America or already with a startup (or as a full-time student or stay-at-home parent!), we’d like to introduce you to the ideas of putting “Multiple Eggs in Multiple Baskets” and the many potential benefits of “STARTER STARTUPS” — strategically pursued PART-Time (at least initially, PRIOR to PROOF…*)

GOOD NEWS:

We’re living in a time when countless entrepreneur-friendly services (like WordPress, Amazon Web Services, Shopify, MailChimp, Google Analytics, Facebook/Instagram Ad-Targeting, and MANY others) make it EASIER, CHEAPER, and FASTER than ever before to build, launch, and A-B test a Startup MVP (minimally viable product).

So… it is not only possible, but we actually RECOMMEND getting started in a PART-time capacity to build your MVP and test (prove!) your assumptions. THEN, if/when you’ve achieved one of the aforementioned “OBJECTIVE Indicators”, you will be able to make the “Go All-In?” decision with much more RELIABLE & OBJECTIVE information at your disposal (and investors will have a much better way of objectively evaluating you too!) in regard to whether or not you have an above-average likelihood of success!

We believe that the notion of ***“you must be all-in / full-time”*** (on one startup) is not only **OVER-RATED** and unnecessary (**at least initially!)*, but it is actually a bit **OUT-DATED —** from a time (just a few years ago!) **before AWS and WordPress and Shopify and UpWork and Facebook Ad-Targeting and…** the countless other startup resources that allow you to launch a startup MVP (test assumptions, validate hypotheses, etc.) so much **EASIER, FASTER and CHEAPER** than ever before!

Smart investors don’t just invest in one company; they diversify their portfolio to mitigate risk and increase chances of big wins. We believe that startups / entrepreneurs should consider that concept too — at least initially, “prior to proof” — with their **“Investment HOURS”** rather than “investment DOLLARS”… Keep the full-time job and invest your time in a “Starter Startup” weekends and nights… and/or simultaneously A-B Test MULTIPLE “Starter Startups!” … (***MultipleBaskets.com***)

Please contact info@StartupWhatever.com if you might be interested in getting involved with ANY OF THE ABOVE!

P.S. Hopefully you already saw this somewhere else (ReThinkingStartups.com or ThoughtsOnStartups.com) but below is our PURPOSE, PREMISES, (Pertaining to PROBLEMS & PITFALLS)…