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And “PART-Time Pursuit of *PROOF…” Programs

UNLESS/UNTIL you have achieved *PROOF…

*Proof of Concept?
*Proof of Assumptions?
*Proof of Product/Market Fit?
*Proof of any Reliable OBJECTIVE Indicators (of better-than-average odds of success)?

…the Harsh Reality is:

  • YOUR Assumptions, Beliefs, Confidence (#ABC?) — about YOUR startup — can simply NOT be taken as RELIABLE or OBJECTIVE (because *EVERY* ENTREPRENEUR has all that about THEIR startup!) Therefore:
  • OBJECTIVELY, you are NOT a good bet… for an investor’s money — or even for the “all-in / full-time” plunge by YOU!

So, What DO We Suggest & Encourage…??

Whether your “full-time” job is in Corporate America or already with a startup (or as a full-time student or stay-at-home parent!), we’d like to introduce you to the ideas of putting “Multiple Eggs in Multiple Baskets” and the many potential benefits of “STARTER STARTUPS” — strategically pursued PART-Time (at least initially, PRIOR to PROOF…*)


We’re living in a time when countless entrepreneur-friendly services (like WordPress, Amazon Web Services, Shopify, MailChimp, Google Analytics, Facebook/Instagram Ad-Targeting, and MANY others) make it EASIER, CHEAPER, and FASTER than ever before to build, launch, and A-B test a Startup MVP (minimally viable product).

So… it is not only possible, but we actually RECOMMEND getting started in a PART-time capacity to build your MVP and test (prove!) your assumptions. THEN, if/when you’ve achieved one of the aforementioned “OBJECTIVE Indicators”, you will be able to make the “Go All-In?” decision with much more RELIABLE & OBJECTIVE information at your disposal (and investors will have a much better way of objectively evaluating you too!) in regard to whether or not you have an above-average likelihood of success!

We believe that the notion of “you must be all-in / full-time” (on one startup) is not only OVER-RATED and unnecessary (*at least initially!), but it is actually a bit OUT-DATED — from a time (just a few years ago!) before AWS and WordPress and Shopify and UpWork and Facebook Ad-Targeting and… the countless other startup resources that allow you to launch a startup MVP (test assumptions, validate hypotheses, etc.) so much EASIER, FASTER and CHEAPER than ever before!
Smart investors don’t just invest in one company; they diversify their portfolio to mitigate risk and increase chances of big wins. We believe that startups / entrepreneurs should consider that concept too — at least initially, “prior to proof” — with their “Investment HOURS” rather than “investment DOLLARS”… Keep the full-time job and invest your time in a “Starter Startup” weekends and nights… and/or simultaneously A-B Test MULTIPLE “Starter Startups!” … (

Please contact if you might be interested in getting involved with ANY OF THE ABOVE!

P.S. Hopefully you already saw this somewhere else ( or but below is our PURPOSE, PREMISES, (Pertaining to PROBLEMS & PITFALLS)…




Entrepreneurial Epiphanies & Lessons Learned + Thoughts & Theories Pertaining to Problems & Pitfalls = Innovative Improvement Initiatives & NEW “ **S.H.I.T. to Share!” **[Strategies, Hypotheses, Insights, Theories]

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