Introducing: “STARTER STARTUPS” and “PART-Time Pursuit of *Proof!”

Because “All-In / Full-Time” can be Unnecessary / Unwise [Statistically Stupid?] PRIOR to PROOF of…


Therefore… YOUR confidence, YOUR assumptions, YOUR hypotheses — can simply NOT be OBJECTIVE about YOUR startup (because EVERY ENTREPRENEUR has those about THEIR startup!)... Therefore:
Unless/Until Then… you are objectively NOT a good bet — for an investor’s money or even for the “all-in / full-time” plunge by YOU! So, what DO we recommend/encourage? Tune in below…


[We Now Join Our Regularly-Scheduled Blog Post, Already In Progress]
*Proof of Concept? *Proof of Assumptions? *Proof of MVP Viability? 
*Proof of Reliable Objective Indicators?
[of better-than-average (~1%) odds of success]


(For “STARTER STARTUPS” and Our “PART-TIME PURSUIT Of PROOF” Programs & Improvement Initiatives)

  • Objectivity Over Optimism
  • Entrepreneurial Self-Awareness
  • Complementary Co-Founders
  • Bootstrapped / Self-Funded / Low Overhead
  • Risk-Mitigation (not risk glorification & celebration)
  • “Ready, Aim, Fire!” vs. 
    Ready, Fire, Aim”
  • Entrepreneurial Employees
  • Shared Resources / Economies of Scale
  • Cross-Promotional “Network Effect”
  • Anticipate Pivots BEFORE you’re forced to
  • A-B Testing isn’t just for marketing! A-B Test EVERYTHING — even Potential Pivots (on your core product!)
  • Multiple Eggs / Multiple Baskets
  • Crawl → then Walk → then Run
    (Initially modest revenue goals:
    $100k to $1 Million — not $10 Million, not $100 Million, not Billion-Dollar Unicorns!)

Short-Term Goals:

  • PROVE Key Assumptions and/or

** Until then, you are objectively NOT a good bet — for an investor’s money or for your own “all-in / full-time” plunge!

We believe the idea of “you must be all-in / full-time” (on one startup) is not only OVER-RATED and unnecessary (*at least initially!), but it is actually a bit OUT-DATED — from a time (just a few years ago!) before AWS and WordPress and Shopify and UpWork and Facebook Ad-Targeting and… the countless other startup resources that allow you to launch a startup MVP (test assumptions, validate hypotheses, etc.) so much EASIER, FASTER and CHEAPER than ever before! 
( — Sacrificing Weekends And Nights)
Smart investors don’t just invest in one company; they diversify their portfolio to mitigate risk and increase chances of big wins. We believe that startups / entrepreneurs should consider that concept too — with their “Investment HOURS” rather than “investment DOLLARS”… (

P.S. Similar to all the adult sports leagues (soccer, softball, kickball, etc.), what if we created something like: The American Startup Simulation Leagues! (Too ambitious? Ok, let’s start local — The Atlanta Startup Simulation League!
[Editor’s Note: Yep, either way, that would be the ASS Leagues!]
P.P.S. If you don’t like that acronym, you’re definitely not going to want to participate in our Side Hustle Invitational Tournament! :)


Contact to discuss any of the above!

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