Introducing: Part-Time “STARTER STARTUPS!”

Because going “All-In / Full-Time” (PRIOR to any OBJECTIVE Indicator of Potential Success!) is Unnecessary — and Statistically Stupid!

**There are obviously MANY reasons WHY startups fail… we write about many of them in various columns at:

~99% of startups fail. 100% of entrepreneurs believe they will succeed. Therefore YOUR assumptions about YOUR startup can NOT be OBJECTIVE. Therefore, we encourage you to initially pursue those Objective Indicators and Proof of Assumtions in a PART-time capacity…

We believe the idea of “you must be all-in / full-time” (on one startup) is not only OVER-RATED and unnecessary (*at least initially!), but it is actually a bit OUT-DATED from a time (just a few years ago!) before AWS and WordPress and Shopify and UpWork and Facebook Ad-Targeting and… the countless other startup resources that allow you to launch a startup MVP, test assumptions, validate hypotheses, so much EASIER, FASTER and CHEAPER than ever before! 
( — Sacrificing Weekends And Nights)
Investors don’t invest in one company; they diversify their portfolio to mitigate risk and increase chances of big wins. We believe that startups / entrepreneurs should consider that too… (
Whether your “full-time” job is in Corporate America, already with a startup, or as a full-time student, we’d like to introduce you to the idea of putting “Multiple Eggs in Multiple Baskets” and the many potential benefits of PART-Time “STARTER STARTUPS!”


99% of Startups Will Fail — 
Yet 100% of Entrepreneurs believe they will be the 1% to Succeed. 
(Let that sink in for a minute…)

I don’t know you, but I can tell you (with 99% certainty!) that YOUR STARTUP (yeah, you, person reading this) WILL FAIL!**

Despite your excitement, optimism, passion, confidence, whatever — you will be quitting the security of your job and going all-in on something that objectively, statistically has a ~99% probability of failure.

I’m definitely not saying “don’t try” — and I’m not trying to be a Debby Downer or Negative Nancy (I prefer Realistic Rick or Accurate Alex) — I’m just saying that, in most cases, I don’t think you need to take the unnecessary risk of going “all-in/full-time” just because you’ve heard the “Your not a real entrepreneur unless…” all-in push from some successful entrepreneurial thought-leaders who maybe happened to do it that way themselves. That’s like doing something (a huge life decision!) on a dare, or because someone called you “chicken” — it’s letting ego get in the way of objective, rational, logical, probability-based, strategic decision-making.

[NOTE: Keep in mind — those entrepreneurs saying you need to “go all-in” are the exceptions, the outliers, the 1% to have achieved success. (But was their success BECAUSE they went all-in / full-time from the start? Correlation or Causation?) You will simply NEVER hear the stories from the 99% where the decision to go all-in may have led to unnecessary financial stress, depression, bankruptcy, etc. as their startup eventually failed despite the confidence and commitment displayed by their “all-in” decision… some of whom, I’d like to imagine, would read all my thoughts on this page and say something like:

“Wait, you mean I could have given it a shot PART-time, nights and weekends, tested my assumptions and hypotheses, WITHOUT giving up the safety and security of the salary and healthcare of my full-time job?!? Without sacrificing my personal savings, my credit score, my health, my marriage… my sanity?!? What the F***?!? Why did I listen to everyone who baited me with taunts like: “you’re not a REAL entrepreneur unless you take the plunge and go all-in, full-time!” ?!?

**So When DO I Think You SHOULD Go All-In??

[100% of entrepreneurs believe they will be the 1% to succeed, so YOUR confidence, YOUR assumptions, YOUR hypotheses… are simply NOT objective. As much as YOU believe them, they are simply not relevant if you are attempting to look at this logically/objectively.]

The honest/harsh (objective) reality is that you (and your startup) are NOT A SMART BET — for an investor, for a co-founder, or even for yourself to go all-in / full-time…

** UNLESS / UNTIL ** You Have AT LEAST One Of:


(that you have a better than average chance of success)
1. Product-Market Fit
(proven, not based on your assumptions).
2. Viral traction / growth.
3. Repeatable customer-acquisition model.
4. Profits (or at least steady or growing revenue).
5. Funding. (Only for what it will allow you to do — NOT because it’s actually as objectively validating as 1–4)

Prior to one or more of those 5 OBJECTIVE INDICATORS (that you have a better than average chance of success) — we strongly recommend:

(Don’t spend all your time/effort on just one pursuit!)
(Spread your time/effort among MULTIPLE startups!)

Please CONTACT US ( if you’re potentially interested in any of the programs above… as a Participant — OR — to help us run it, as a Program Coordinator, Director, Manager, Co-Founder, Whatever!

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