RE-THINKING: Startups? Side Hustles? Labels? Perspectives? Goals? Success Metrics? Strategies? Status Quo Bias?
ReThinking PRODUCTS as CONTENT as MARKETING as WHATEVER! (Part 1)
PART 1: ReThinkingWhatever.com’s PREMISES & PHILOSOPHIES
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PART 2: ReThinkingWhatever.com’s 365+ “PRODUCTS” — Wait, What?!
…there may not be a single one of our 365+ “Products” that mathematically / statistically makes sense to bet on (to put money into — or even to put TIME into) — as a Startup, as a Side Hustle, or even just as a Hobby — regardless of whether your goal is ~$10 Million or ~$100,000 or even just ~$1000!
We have some innovative new strategies — based on some unique experience and relevant insights — that have helped us to change our perspectives, change our approach, and — to be honest — we think could be GAME-CHANGING for Idea Stage / Early Stage entrepreneurs…
A: What if we Change our Perspective on GOALS, BENEFITS, and SUCCESS METRICS for “Products”…
…perhaps expanding goals, benefits, and success metrics (beyond just sales, revenue, profit) to also include value more traditionally associated with CONTENT and MARKETING? For example:
Lead Generation? Customer Discovery / A-B Testing? Brand Awareness? Brand Personality? Establishing Relevance / Expertise? Customer Entertainment / Engagement? Customer Loyalty / Evangelism? Boost Web Traffic? Gain Fans/Followers? Re-Targeting Data? — etc. etc.
B) … What if we Change our Perspective… and shift focus from TOTAL COST (calculations/evaluations) to AVERAGE COSTS?!?
Dramatically Decrease your Resources Required (dollars, hours, people, etc.) On a *PER PRODUCT* Basis!
(via #MultipleEggs in #MultipleBaskets benefiting from #SharedResources and #EconomiesOfScale)
Hypothetical Example: Launching/testing TEN (10?!) PRODUCTS might sound RIDICULOUS… And we agree — it is ridiculous — if, If, IF, *IF* each is being launched/tested individually. But… COLLECTIVELY?? As part of our Product-Content-Marketing-Whatever Network? Each benefiting from Shared Resources, Economies of Scale, and a Cross-Promotional “Network Effect” — collectively launched/managed via ONE (1) e-commerce account, ONE (1) MailChimp account, ONE (1) Google AdWords / Facebook Ad account, ONE (1) Google Analytics account, ONE (1) Social Media manager, ONE (1) account / license / expenditure OF ALMOST EVERYTHING [that would have required TEN (10) if they were launched individually!?]?!?
Your *PER PRODUCT* COSTS (money, time, etc.) are DRAMATICALLY REDUCED — making it no big deal there is no significant revenue/profit resulting directly from any given product (or any 3, or 5, or 7, or even 9 of the 10 products?!)
C) … Applying some of our ViralWhatever.com EXPERIENCE, EXPERTISE, and LESSONS LEARNED:
(“You Gotta See This!” vs. “You Gotta See These!”)