CONTENT as MARKETING? PRODUCTS as CONTENT? PRODUCTS as MARKETING?
…and other ReThinkingStartups.com Ideas & Strategies [ReThinkingWHATEVER.com]
“Just because [whatever] exists one way doesn’t mean it can’t be re-thought / re-imagined to be something entirely different!” — ALBERT EINSTEIN (who was quoting Socrates, who was plagiarizing Plato, who was speaking on behalf of Aristotle)
Hi. My name is Jeff. My brain works a little differently than most people’s.
Sometimes it’s a blessing (I’ve created 40+ pieces of “Viral Whatever” that have collectively reached 495+ Million people) and sometimes it’s a curse (when it comes to organization, execution, and the MANY things I SUCK at!). But that is why we need executors, operators, managers, marketers, AND YOU?!? to come work with us!
ReThinkingStartups.com Principles at Play:
- Product? Content? Marketing? (The Benefits of Blurring those Lines!)
- Shared Resources, Economies of Scale, Cross-Promotional Network Effect.
- Profits as Perks? Learning while Launching? Part-Time Pursuit of Proof? (please ask us to elaborate on all this when we talk!)
- Competitive Collaborations? Collaborative Competitions?
INDIVIDUALLY, there may not be a single idea below that makes sense to bet on (to spend money, or even to spent time on) — as a Startup, as a Side Hustle, or even just as a Hobby — regardless of whether your goal is ~2.5 Million or ~$250,000 or ~$25,000 or even just ~$2500.
[Spoiler Alert: But, COLLECTIVELY — benefiting from shared resources, economies of scale, a cross promotional network effect, and some additional ReThinkingStartups.com Thoughts/Theories & Improvement Ideas — well, that might be a different story!]
(NONE of these, INDIVIDUALLY, are a smart bet!)
Premise: CRAYOLA has perfected an amazing line of WASHABLE markers/crayons/paints - that wash off perfectly/completely…teespring.com
Similar Concept to Above, but for ADULTS?!?
NOTE: The above example is also an opportunity to incorporate our A-B-C test EVERYTHING!” concept. What’s the best way to “fill in the blank”…
- Crayola Washables? (Temporary)
- Sharpie? (Permanent)
- Well-Designed STICKERS?
- Closer to BLANK STICKERS (write on sticker)
[Obviously Pros/Cons to all of the above — but it is NOT 4 times the work to test all 4 options: via 4 landing pages? 4 versions of your email blast? 4 FB ads?]
P.S. StickerWhatever.com? Also, fyi, FillInTheBlankShirts.com plays on the viral principles behind MadLibs and Cards Against Humanity.
NOTE: Again, it’s NOT 5 times the work to test ALL 5 of these “Confusing” Shirt concepts:
- Morse Code
The “R” in Shirt! (TheRinShirt.com)
Discover The "R" In (Because Without It... T-Shirt from TshirtWhatever.com, a custom product made just for you by…teespring.com
Discover A Barbecue Stain On My White T-Shirt from TshirtWhatever.com, a custom product made just for you by Teespring…teespring.com
AGAIN… *INDIVIDUALLY* there might not be a single one of the above T-shirt Brands/Sites/Whatever that make sense to spend time and money on…
HOWEVER… if they were collectively attempted via ONE (1) e-commerce site, ONE (1) MailChimp account, ONE (1) OF ALMOST EVERYTHING (that would have required TEN (10) if they were launched individually)… and, if there were a slightly different way of looking at goals and success (Profits As Perks? Teammate Testing? Products As Content As Marketing…)
… Perhaps it might make a little more sense if they were all tested/launched under one cross-promotional umbrella site:
P.S. Above is JUST T-SHIRTS… I could (will?) post a similar page — with 10+ concepts for EACH of these:
TshirtWhatever.com Examples | CardWhatever.com Examples | AudioWhatever.com Examples | PhoneWhatever.com Examples | ConfusingWhatever.com Examples | DollarWhatever.com Examples | MotivationWhatever.com | PennyWhatever.com Examples | PrankWhatever.com Examples | RelationshipWhatever.com Examples | ReThinkingWhatever.com Examples | StickerWhatever.com Examples | GiftWhatever.com | MarketingWhatever.com | ViralWhatever.com | CharityWhatever.com | MiscellaneousWhatever.com Examples
And “Part-Time Pursuit of Proof” Programs to run all of the above? And potentially promoted via MarketingWhatever.com programs? And… ok, I should stop now.