Those 2 Stats are at the Core of Everything We’ll Be Doing in 2018 — and Beyond! (And we are actively pitching for PART-Time Partners — particularly those who find those stats as mind-boggling as we do!)


  • There are obviously MANY reasons WHY most startups will fail (ThoughtsOnStartups.com)
  • We have many Thoughts/Theories (pertaining to Problems & Pitfalls) & Improvement Ideas/Initiatives (ReThinkingStartups.com)
  • We hope to demonstrate much of it via many “Starter Startups” (products, services, viral content, social movements — intentionally blurring the lines between products, content, and marketing!)
  • We are Pitching for (Part-Time) Partners for ALL of it! Please, join us!

TOPICS / TITLES / TEASERS (#AlliterationAddiction)

Entrepreneurial Epiphanies & Lessons Learned


  • Like most entrepreneurs, I put “CEO” on my first business card. Also like most entrepreneurs, I once believed in The Tooth Fairy. In both cases, it took me years to realize my mistake… [full column]
  • “I’m Fired?!?” — I made the (scary) decision to “fire myself” as CEO of my own startup… Six months later, we’d raised $850k in funding; a year later, we were a profitable 7-figure company... 
    #BestDecisionEVER … [full column]
  • Strengths & Weaknesses #SelfAwareness — I’ve recognized I am truly great at a FEW things; also that I SUCK at MANY things… [full column]

Thoughts & Theories, Primarily Pertaining to Problems & Pitfalls


  • Many Problems Stemming from Words & Definitions — What is a Startup?? What makes someone an Entrepreneur?? And, “Best Practices” — but for whom?? (full column)
  • Successful Entrepreneurs are often characterized as “RISK-TAKERS” — But, wait… what about the ~99% of UN-successful Entrepreneurs? Weren’t they Risk-Takers too?! #CorrelationOrCausation Let’s push for “Risk Mitigation” rather than “Risk Glorification”… (full column)
  • ~99% of Startups will Fail… But, WHY?? (Obviously there are MANY reasons). Despite that success/fail stat, ~100% of Entrepreneurs Believe They Will Be the ~1% to Succeed! #MindBogglingMath

Improvement Ideas & Initiatives (and their Premises & Philosophies)


  • YOUR assumptions about YOUR startup are simply NOT OBJECTIVE (or valid) — because 100% of entrepreneurs feel that way about THEIR startup (even though ~99% of them will fail)
  • UNLESS / UNTIL you achieve 1 or more of THE 5 (only?) “RELIABLE OBJECTIVE INDICATORS [of better-than-average (~1%) success likelihood], we think it is unnecessary [and an unwise (statistically-stupid) decision] to go “All-In / Full-Time”… [full column]
  • PART-TIME PURSUIT OF PROOF? (Proof of Concept? Proof of Assumptions? Proof of MVP Viability? Proof of Reliable Objective Indicators?) Introducing “STARTER STARTUPS!” [full column]

Practicing What We Preach…

  • We plan to test all our Thoughts/Theories & Improvement Ideas via 18 “Starter Startups” & 100+ Side Hustles & 365+ pieces of WHATEVER (products, services, viral content, social movements — intentionally blurring the lines between products, content, and marketing). And we are actively Pitching for (Part-Time) Partners for ALL OF IT (programs, products, projects, etc.)

Contact us (info @ StartupWhatever.com) for more info or to discuss any of the above.

3 Years of Thinking/Writing/Planning:
IamNOTaCEO.com (Entrepreneurial Epiphanies)
ThoughtsOnStartups.com (Thoughts & Theories)
ReThinkingStartups.com (Improvement Initiatives)
ViralWhatever.com (“We make Sh*t Go Viral” Secret Sauce)
Part-Time “Pursuit of Proof” Premises & Programs:
StarterStartups.com / MultipleBasketStartups.com / theSWANstartup.com
Practicing What We Preach:
18Startups.com / PitchingForPartners.com
One clap, two clap, three clap, forty?

By clapping more or less, you can signal to us which stories really stand out.