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Startup *S.H.I.T. to Share! *Strategies/Hypotheses/Insights/Theories (to discuss/debate/demonstrate)

Rethinking Startups

In STARTUP WHATEVER!. More on Medium.

Side Hustlers, Students, STARTERS as a bridge to All-Stars, Experts, & SCALERS /
#DiscussAndDebate Topic#037

What if one of the reasons that ~99% fail is simply this:

A. What if those with the time, interest, passion, and hustle to START (potentially-)great businesses are just not (often) the ones with the experience/expertise to build/scale it into a great company?

B. Conversely, what if (many of?) those with the skill/talent, experience/expertise to build/scale great companies will simply no longer possess the time, interest, passion to do the hustling/grinding, a-b-z-testing & trial/error-tinkering to create the (potentially-)great products/services/software/whatever…

C. And, what if, entrepreneurial ecosystems that depend upon successful startups coming from the very few

Back in the ~1700’s, the average life expectancy was ~35 (horrific by today’s standards!), but it wasn’t really seen as “a problem” because that’s “just the way it [was]” so most people couldn’t even fathom a world where we routinely live to be 80, 90, or 100+.

Now, let’s talk about today’s horrific ~99% failure rate for startups — that we somehow accept as “just the way it is”?!?! NOTE: It’s difficult to solve problems if we don’t acknowledge there are problem to be solved!

AT THE TIME — without the benefit of hindsight — was anyone back then thinking…

“NEVER QUIT!” = MINUTES for ATHLETES! But for Founders?! “NEVER” is YEARS or… F***ING FOREVER!!!



  • Encouraging Athletes to Continue Max Effort
    for the remaining
  • Seconds? Minutes? Hours?
  • So, “NEVER” = a very SHORT, FINITE amount of TIME
  • Opportunity Cost of NEVER = ~NOTHING!
    [PLUS, in most cases they’re REQUIRED to be there anyway — so they can’t leave to do something else instead of playing the 9th inning or 4th quarter!]
  • So, OF COURSE, Athletes should NEVER quit or give up!


  • Encouraging Founders to Continue Max Effort
    for the remaining…
  • …Years? Decades? Lifetime?
  • So, “NEVER” = an INFINITELY LONG amount of TIME!
  • Opportunity Cost of “NEVER” = ~EVERYTHING!
  • So, “Never Quit / Never Give Up”

Success/Fail Rates are NOT some unchangeable “Natural Law of Entrepreneurship!” We CAN improve…

STATUS QUO BIAS — A cognitive bias that explains our preference for familiarity… to resist change and prefer the current state of affairs
[definition from]

We know, the video PRODUCTION quality is terrible.
BUT, the content/concepts are GREAT!
(if we do say so ourselves?)

“Startups Are Hard.”
— *BUT* —
there are things we can do to dramatically improve the current success/fail rates if we start thinking (and re-thinking?) more strategically and identifying / addressing the most common Problems & Pitfalls — particularly for YOUNG and/or FIRST-TIME Entrepreneurs…

Because simply following the same paths and repeating the…

STARTUP *[Strategies, Hypotheses, Ideas, Theories]…

One of the key points in “Outliers” by Malcolm Gladwell is that 10,000 hours (of experience, practice, study, etc.) is required to achieve GREATNESS.
[Full Disclosure — I actually can’t remember if it’s for “greatness” or “expertise” or “mastery” — but any of those work for what I’m trying to say]

I have now spent 10,000+ hours studying and analyzing the most Persistently-Pervasive Problems & Pitfalls that young entrepreneurs and/or first-time founders are likely to encounter (10,000 hours watching/analyzing startup pitch presentations, observing/interviewing and advising/mentoring young entrepreneurs, and asking “WHY?” a few thousand times).!

Whether it’s proactively anticipating a future pivot and starting it now or an entirely different concept, when else can you start a startup and benefit from so many shared resources and economies of scale — avoiding all the traditional time-consuming parts of starting a startup — finding office space, interviewing/hiring, all the learning curves, etc. — you already did all that! Amortize that Shit! (over Multiple Eggs / Multiple Baskets!)

Why don’t more startups proactively anticipate their pivots?”
If we know the first iteration is rarely successful, why wait until your back is against a wall to test…

Intentionally BLURRING THE LINES — between Startups & Side Hustles… Employees & Entrepreneurs… Products & Content & Marketing …

Note: To skip directly to the Join Us “Interest Formclick here.

Starting Weekends And Nights


The S.W.A.N. Startup! [Starting Weekends And Nights]
Primary Premise: PART-Time “Pursuit of *PROOF!”
*…Proof of Concept?
*…Proof of Assumptions?
*…Proof of MVP Viability?
*…Proof of Reliable Objective Indicators —
(of above-average [~1%] success likelihood?)

Premises including but not limited to:


[…unless/until you have some RELIABLE OBJECTIVE INDICATORS (of better than average success odds) — full column]
Of course, we all love those startup success stories
of entrepreneurs who “risked it all” and/or “left the security of a well-paying job” to pursue their startup dreams. But those successes are the outliers, the rare exceptions. You rarely hear about the MAJORITY of instances where that decision leads to unnecessary pressure/stress/depression and/or prematurely running out of money and/or giving up on that startup dream.

2) The “ALL IN” mandate is both outdated and over-rated. (Initially! Unless/Until…)

  • I believe some of the “must be ALL-IN” mindset and rhetoric stems from a…


Startup *S.H.I.T. to Share! *Strategies/Hypotheses/Insights/Theories (to discuss/debate/demonstrate)

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