if any of this sounds like something you’d like to get involved with!
Please take 2 seconds and let those 2 stats really sink in… because they are at the core of A LOT of our Improvement Initiatives — all of which will be PITCHING FOR PARTNERS! (Contact to discuss!)

You can call me Negative Nancy / Debbie Downer [Note: I prefer Realistic Rick or Logical Larry or Accurate Alex], but…

If ~99% of startups fail, yet ~100% of entrepreneurs believe they’ll succeed, then YOUR Assumptions, Beliefs, Confidence about YOUR startup, simply can’t be viewed as objective or valid…

So, the honest/harsh (objective!) reality is that you (and your startup) are NOT A SMART BET (for an investor, or even for yourself to make the All-In / Full-Time leap!) — UNLESS or UNTIL you have AT LEAST one of…

Honorable Mentions:
- “Been There / Done That” — Prior Startup SUCCESS (not just experience)
- Joining a TOP Incubator/Accelerator program with a proven track-record of success (i.e. Y-Combinator) 
- [NOTE: I’m open to adding more if anyone has additional thoughts —]

P.S. In case you were wondering, no, I don’t consider “CUSTOMER DISCOVERY” to be a good enough indicator — partly because I think most people kinda suck at it. Spoiler Alert: There’s often a HUGE difference between someone who *SAYS* “I like it!” or “Dude, that’s awesome!” or “Wow! That’s a really cool [startup, app, product, service, whatever] idea” or even “Yeah, I would totally use that!” — and someone who will *ACTUALLY* purchase your product, pay for your service, download/use your app, etc.


Unless/Until you have one or more of those OBJECTIVE INDICATORS — then your assumptions, your hypotheses, your confidence, etc. are objectively no better than everyone else’s; so, unfortunately, neither is your likelihood of success. #99percentFAIL #100percentBelieveTheyWillSucceed #BadMath


We’re living in a time when countless entrepreneur-friendly services (like WordPress, Amazon Web Services, Shopify, MailChimp, Google Analytics, Facebook Ad-Targeting, and MANY others) make it EASIER, CHEAPER, and FASTER than ever before to build, launch, and A-B test a Startup MVP (minimally viable product).

So … it is not only possible, but we actually RECOMMEND getting started in a PART-time capacity to build your MVP and test your assumptions. THEN, if/when you’ve achieved one of the aforementioned “OBJECTIVE Indicators”, you will be able to make the “Go All-In?” decision with much more OBJECTIVE information at your disposal (and investors will have a much better way of objectively evaluating you!) in regard to whether or not you have a better than average chance of success!


…*Proof of Concept? 
…*Proof of Assumptions? 
…*Proof of MVP Viability? 
…*Proof of Reliable Objective Indicators — 
of above-average (~1%) success likelihood

Whether your “full-time” job is in Corporate America, already with a startup, or as a full-time student, we’d like to introduce you to the idea of putting “Multiple Eggs in Multiple Baskets” and the many potential benefits of PART-Time “STARTER STARTUPS!”


(For “STARTER STARTUPS” and Our “PART-TIME PURSUIT Of PROOF” Programs & Improvement Initiatives)

  • Entrepreneurial Self-Awareness
  • Complementary Co-Founders
  • Objectivity Over Optimism
  • Bootstrapped / Self-Funded / Low Overhead
    (at least initially, “prior to proof”)
  • Risk-Mitigation (not risk glorification & celebration)
  • “Ready, Aim, Fire!” vs. “Ready, Fire, Aim”
  • Entrepreneurial Employees
  • Shared Resources / Economies of Scale
  • Blurring the lines between Products, Content, Marketing
  • Anticipate Pivots BEFORE you’re forced to
  • A-B Testing isn’t just for marketing! A-B Test EVERYTHING — even Potential Pivots (on your core product!)
  • Short-Term Goals: PROVE Key Assumptions and/or Achieve RELIABLE OBJECTIVE INDICATORS
  • Crawl → then Walk → then Run
  • PART-Time Pursuit of Proof (…of Concept, of Assumptions, of MVP Viability, of Reliable Objective Indicators…)
We believe the idea of “you must be all-in / full-time” (on one startup) is not only OVER-RATED and unnecessary (*at least initially!), but it is actually a bit OUT-DATED — from a time (just a few years ago!) before AWS and WordPress and Shopify and UpWork and Facebook Ad-Targeting and Google Analytics and… the countless other startup resources that allow you to launch a startup MVP (test assumptions, validate hypotheses, etc.) so much EASIER, FASTER and CHEAPER than ever before! 
( — Sacrificing Weekends And Nights)
Smart investors don’t just invest in one company; they diversify their portfolio to mitigate risk and increase chances of big wins. We believe that startups / entrepreneurs should consider that concept too — at least initially, “prior to proof” — with their “Investment HOURS” rather than “Investment DOLLARS”… (

18 Atlanta-based “Starter Startups” — Presently Pitching for PART-Time Partners! JOIN US!

But contact us if you’re at all intrigued by anything you’ve read and/or if you’d like to work with us!

P.S. Quick Note to EXPERIENCED ENTREPRENEURS on “Startup ASSumptions“

If you’ve ever been in the room with founders — particularly first-time founders — when they’ve been discussing the “assumptions” necessary to create their Financial Projections, have you ever observed something like this:

>> Co-Founder A: “Let’s say our sales growth rate will be 10% in Year 1, 20% in Year 2, and 30% in Year 3…” 
>> Co-Founder B: “Ok… [*enters numbers in Excel*]… Dude, that‘s not gonna get us anywhere close to the $2.5 Million Valuation we’re looking for.” 
>> Co-Founder A: “Shit. Ok, well… what if we double the price of this and this, cut this expense in half, change those two from monthly expenses to annual, and let’s just get rid of these 3 rows entirely — and let’s plug in a sales growth rate of… how about… 50% in Year 1? 100% in Year 2? and 200% in Year 3?”
>> Co-Founder B: “Ok, let’s see… [*enters numbers in Excel*]… BOOM! Awesome! Dude, these numbers look GREAT now!”

3 Years of Thinking/Writing/Planning: (Entrepreneurial Epiphanies) (Thoughts & Theories) (Improvement Initiatives) (“We make Sh*t Go Viral” Secret Sauce)
Part-Time “Pursuit of Proof” Premises & Programs: / /
Practicing What We Preach: /
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