You can call me “Debbie Downer” or “Negative Nancy” [though I prefer Realistic Rick or Logical Larry or Accurate Alex], but the harsh truth is…

#StatusQuoBias is the enemy!

If ~99% of startups FAIL, yet ~100% of entrepreneurs BELIEVE they’ll be the ~1% to succeed, then YOUR #Assumptions, #Beliefs, #Confidence about YOUR startup, simply can NOT be viewed as objective or valid (because MOST — if not ALL! — entrepreneurs will feel the same way about THEIR startup)…

So, the honest/harsh (objective!) reality is that you (and your startup) are NOT A SMART BET (for an investor — or even for yourself to make the All-In / Full-Time leap!) — UNLESS or UNTIL you have some RELIABLE OBJECTIVE INDICATOR(S) of…

Honorable Mentions:
- “Been There / Done That”Prior Startup SUCCESS (not just experience)
- Joining a TOP Incubator/Accelerator program with a proven track-record of success (i.e. Y-Combinator, TechStars, etc.)
- [NOTE: I’m definitely open to adding more if anyone has additional thoughts! —]


We’re living in a time when countless entrepreneur-friendly services (like WordPress, Amazon Web Services, Shopify, MailChimp, Google Analytics, Facebook Ad-Targeting, and MANY others) make it EASIER, CHEAPER, and FASTER than ever before to build, launch, and A-B test a Startup MVP (minimally viable product).

So … it is not only possible, but we actually RECOMMEND getting started in a PART-time capacity to build your MVP and test (prove!) your assumptions. THEN, if/when you’ve achieved one of the aforementioned “OBJECTIVE Indicators”, you will be able to make the “Go All-In?” decision with much more RELIABLE & OBJECTIVE information at your disposal (and investors will have a much better way of objectively evaluating you too!) in regard to whether or not you have an above-average likelihood of success!


*Proof of Concept?
*Proof of Assumptions?
*Proof of MVP Viability?
*Proof of Product-Market Fit?
*Proof of Reliable Objective Indicators —
of above-average success likelihood

Whether your “full-time” job is in Corporate America or already with a startup (or as a full-time student or stay-at-home parent!), we’d like to introduce you to the many potential benefits of “PART-Time Pursuit of PROOF” via “STARTER STARTUPS!”


(For “STARTER STARTUPS” and Our “PART-TIME PURSUIT Of PROOF” Programs & Improvement Initiatives)

  • Entrepreneurial Self-Awareness
  • Complementary Co-Founders
  • Objectivity Over Optimism
    (“statistically probable” > “theoretically possible”)
  • Bootstrapped / Low Overhead / #HustleFunded
    (at least initially, “prior to proof”)
  • Risk-Mitigation (not risk glorification & celebration)
  • Shared Resources / Economies of Scale
  • Blurring the lines between Products, Content, Marketing
  • Anticipate Pivots BEFORE you’re forced to
  • A-B Testing isn’t just for marketing! A-B Test EVERYTHING — even Potential Pivots (on your core product!)
  • Short-Term Goals: PROVE Key Assumptions and/or Achieve “Reliable OBJECTIVE Indicators”
  • Crawl → then Walk → then Run
  • PART-Time Pursuit of Proof (…of Concept, of Assumptions, of MVP Viability, of Reliable Objective Indicators…)
We believe the idea of “you must be all-in / full-time” is not only OVER-RATED and unnecessary (at least initially!), but it is actually a bit OUT-DATED — from a time (just a few years ago!) before AWS and WordPress and Shopify and UpWork and Facebook Ad-Targeting and Google Analytics and… the countless other startup resources that allow you to launch a startup MVP (test assumptions, validate hypotheses, etc.) so much EASIER, FASTER and CHEAPER than ever before! #HustleFunded
( — Sacrificing Weekends And Nights)
Smart investors don’t just invest in one company; they diversify their portfolio to mitigate risk and increase chances of big wins. We believe that startups / entrepreneurs should consider that concept too — but with their “Investment HOURS” rather than “Investment DOLLARS” — #HustleFunded (

JOIN US as we Discuss, Debate, and Demonstrate some Innovative New **S.H.I.T. to SHARE!

**[Strategies, Hypotheses, Ideas, Theories]

JOIN US!!! — Multiple, simultaneous “Starter Startups” — benefiting from the efficiencies gained from shared resources, economies of scale, and a cross-promotional network effect — plus some “secret sauce” from our decade of launching 40+ viral ventures, each engaging audiences of 1+ Million people and collectively reaching 495+ Million!
MANY Atlanta-based “Starter Startups” — Presently Pitching for PART-Time Partners! JOIN US!


To the “Startup Purists” out there who are rolling their eyes at any of our thoughts/plans/philosophies, we only ask that you keep in mind that the status quo — (“the right way?”) — currently looks something like this:

Please take a moment and really let those stats sink in… because they are at the core of A LOT of our Improvement Initiatives — and please contact us if anything you’ve read resonates with you and/or you’d like to work with us! (

JOIN US in ReThinking Startups / ReThinking WHATEVER! LAUNCH & LEARN! New Products, Content, Marketing, Side Hustles, STARTER STARTUPS!