* If any of this (above or below) sounds like something you might like to get involved with, Click Here to go to our Interest/Contact Google Form – for more about our multiple “Starter Startups” Pitching for Partners via our PART-Time Partner Programs. https://goo.gl/forms/DjIzVOU8L9GU0g4y1

You can call me “Debbie Downer” or “Negative Nancy” [though I prefer Realistic Rick or Logical Larry or Accurate Alex], but the truth is…

If ~99% of startups fail, yet ~100% of entrepreneurs believe they’ll succeed, then YOUR Assumptions, Beliefs, Confidence about YOUR startup, simply can’t be viewed as objective or valid…

So, the honest/harsh (objective!) reality is that you (and your startup) are NOT A SMART BET (for an investor, or even for yourself to make the All-In / Full-Time leap!) — UNLESS or UNTIL you have AT LEAST one of…

Honorable Mentions:
- “Been There / Done That” — Prior Startup SUCCESS (not just experience)
- Joining a TOP Incubator/Accelerator program with a proven track-record of success (i.e. Y-Combinator) 
- [NOTE: I’m open to adding more if anyone has additional thoughts — Jeff@StartupWhatever.com]


We’re living in a time when countless entrepreneur-friendly services (like WordPress, Amazon Web Services, Shopify, MailChimp, Google Analytics, Facebook Ad-Targeting, and MANY others) make it EASIER, CHEAPER, and FASTER than ever before to build, launch, and A-B test a Startup MVP (minimally viable product).

So … it is not only possible, but we actually RECOMMEND getting started in a PART-time capacity to build your MVP and test your assumptions. THEN, if/when you’ve achieved one of the aforementioned “OBJECTIVE Indicators”, you will be able to make the “Go All-In?” decision with much more OBJECTIVE information at your disposal (and investors will have a much better way of objectively evaluating you!) in regard to whether or not you have a better than average chance of success!


*Proof of Concept? 
*Proof of Assumptions? 
*Proof of MVP Viability? 
*Proof of Reliable Objective Indicators — 
of above-average (~1%) success likelihood

Whether your “full-time” job is in Corporate America or already with a startup (or as a full-time student or stay-at-home parent!), we’d like to introduce you to the idea of putting “Multiple Eggs in Multiple Baskets” and the many potential benefits of PART-Time “STARTER STARTUPS!”


(For “STARTER STARTUPS” and Our “PART-TIME PURSUIT Of PROOF” Programs & Improvement Initiatives)

  • Entrepreneurial Self-Awareness
  • Complementary Co-Founders
  • Objectivity Over Optimism
    (“statistically probable” vs. “theoretically possible”)
  • Bootstrapped / Low Overhead / #HustleFunded
    (at least initially, “prior to proof”)
  • Risk-Mitigation (not risk glorification & celebration)
  • Entrepreneurial Employees
  • Shared Resources / Economies of Scale
  • Blurring the lines between Products, Content, Marketing
  • Anticipate Pivots BEFORE you’re forced to
  • A-B Testing isn’t just for marketing! A-B Test EVERYTHING — even Potential Pivots (on your core product!)
  • Short-Term Goals: PROVE Key Assumptions and/or Achieve “Reliable OBJECTIVE Indicators”
  • Crawl → then Walk → then Run
  • PART-Time Pursuit of Proof (…of Concept, of Assumptions, of MVP Viability, of Reliable Objective Indicators…)
We believe the idea of “you must be all-in / full-time” (on one startup) is not only OVER-RATED and unnecessary (*at least initially!), but it is actually a bit OUT-DATED — from a time (just a few years ago!) before AWS and WordPress and Shopify and UpWork and Facebook Ad-Targeting and Google Analytics and… the countless other startup resources that allow you to launch a startup MVP (test assumptions, validate hypotheses, etc.) so much EASIER, FASTER and CHEAPER than ever before! #HustleFunded
(www.theSWANstartup.com — Sacrificing Weekends And Nights)
Smart investors don’t just invest in one company; they diversify their portfolio to mitigate risk and increase chances of big wins. We believe that startups / entrepreneurs should consider that concept too — at least initially, “prior to proof” — with their “Investment HOURS” rather than “Investment DOLLARS” — #HustleFunded (MultipleBasketStartups.com)
JOIN US!!! — Multiple, simultaneous “Starter Startups” — benefiting from the efficiencies gained from shared resources, economies of scale, and a cross-promotional network effect — plus some ViralWhatever.com “secret sauce” from a decade of launching 40+ viral ventures, each engaging audiences of 1+ Million people and collectively reaching 495+ Million!

Please take a moment and really let those stats sink in… because they are at the core of A LOT of our ReThinkingStartups.com Improvement Initiatives — all of which will be PITCHING FOR PARTNERS! (info@StartupWhatever.com)
MANY Atlanta-based “Starter Startups” — Presently Pitching for PART-Time Partners! JOIN US!