You can call me “Debbie Downer” or “Negative Nancy” [though I prefer Realistic Rick or Logical Larry or Accurate Alex], but the truth is…
If ~99% of startups fail, yet ~100% of entrepreneurs believe they’ll succeed, then YOUR Assumptions, Beliefs, Confidence about YOUR startup, simply can’t be viewed as objective or valid…
So, the honest/harsh (objective!) reality is that you (and your startup) are NOT A SMART BET (for an investor, or even for yourself to make the All-In / Full-Time leap!) — UNLESS or UNTIL you have AT LEAST one of…
We’re living in a time when countless entrepreneur-friendly services (like WordPress, Amazon Web Services, Shopify, MailChimp, Google Analytics, Facebook Ad-Targeting, and MANY others) make it EASIER, CHEAPER, and FASTER than ever before to build, launch, and A-B test a Startup MVP (minimally viable product).
So … it is not only possible, but we actually RECOMMEND getting started in a PART-time capacity to build your MVP and test your assumptions. THEN, if/when you’ve achieved one of the aforementioned “OBJECTIVE Indicators”, you will be able to make the “Go All-In?” decision with much more OBJECTIVE information at your disposal (and investors will have a much better way of objectively evaluating you!) in regard to whether or not you have a better than average chance of success!
PART-TIME PURSUIT OF *PROOF!
*Proof of Concept?
*Proof of Assumptions?
*Proof of MVP Viability?
*Proof of Reliable Objective Indicators — of above-average (~1%) success likelihood
PRIMARY PRINCIPLES & PHILOSOPHIES:
(For “STARTER STARTUPS” and Our “PART-TIME PURSUIT Of PROOF” Programs & Improvement Initiatives)
- Entrepreneurial Self-Awareness
- Complementary Co-Founders
- Objectivity Over Optimism
(“statistically probable” vs. “theoretically possible”)
- Bootstrapped / Low Overhead / #HustleFunded
(at least initially, “prior to proof”)
- Risk-Mitigation (not risk glorification & celebration)
- Entrepreneurial Employees
- Shared Resources / Economies of Scale
- Blurring the lines between Products, Content, Marketing
- Anticipate Pivots BEFORE you’re forced to
- A-B Testing isn’t just for marketing! A-B Test EVERYTHING — even Potential Pivots (on your core product!)
- Short-Term Goals: PROVE Key Assumptions and/or Achieve “Reliable OBJECTIVE Indicators”
- Crawl → then Walk → then Run
- PART-Time Pursuit of Proof (…of Concept, of Assumptions, of MVP Viability, of Reliable Objective Indicators…)