Knowing When to Hold ’Em and When to Fold ‘Em

Beth Cochran
Sep 28 · 7 min read

Eli Chmouni is a master of invention and reinvention. A series entrepreneur with two successful exits under his belt, when he sees a need that’s not being addressed or could be addressed in a better way, he sets out to deliver a solution.

That’s what brought about his latest venture, Neon, a digital signage software and marketing company. The idea for Neon hatched as Eli was winding…