Startup Stories: How These Ideas Became Startups

It may seem like every great business idea is already in the market, but the truth is, no matter how many startups launch every year, new ideas are always waiting to be discovered.. It’s just a matter of identifying the right problem to solve and building the skills and team to execute.

So how do you identify the perfect problem to solve? Great ideas don’t grow on trees, right? Well, many of the founders of the highest-performing startups in Arizona came up with their startups by tackling problems they experienced themselves, either in their career or in their everyday lives.

To give you some inspiration, we asked members of the StartupAZ Collective to share their stories about how they came up with the idea that launched their startup.

Dovly

Dovly is a Phoenix startup that offers credit repair and monitoring services to help people struggling with low credit scores. For co-founders Nirit Rubenstein (SC 2020 Growth), CEO, and Tedis Babouian, Chief Credit Officer, the issue is a personal one shaped by their upbringing.

“We’re both immigrants who came into this country and saw our families struggle from the lack of access to credit. They couldn’t even rent an apartment. At its core, that experience drives our passion for Dovly,” Nirit explained.